Search for "mobile Metrix" returned 3001 matches

What Happens When You Stop Measuring in Silos

This year’s MAD//Fest (1–3 July) came with a mandate: Be Less Boring. And the industry delivered—with bold, brave conversations, and the cultural candour you only get when marketers are off mute.
17% - ights/Blog/What-Happens-When-You-Stop-Measuring-in-Silos

Comscore Adds Social Incremental Audiences To Nine More International Markets

Comscore (NASDAQ: SCOR), a global, trusted partner for planning, transacting, and evaluating media today announced the inclusion of social metrics in its MMX Platform suite for 9 international market s: Chile, Colombia, Peru, Germany, Ireland, Taiwan,...
23% - ights/Press-Releases/2025/7/Comscore-Adds-Social-Incremental-Audiences-To-Nine-More-International-Markets

The Rise of AI Tools

Artificial Intelligence (AI) has gone mainstream. Whether it is chatbots and assistants to tools for creating text, images, and video, AI is a heavily integrated part of our daily lives and routines. With this massive influx in usage, it begs the need...
32% - ights/Blog/The-Rise-of-AI-Tools

Cricket Lights Up Mobile Screens

Cricket is a national obsession in India . The current World Champions of T20 , the 20-over format of the game , also boast having the world's largest domestic T20 tournament, the Indian Premier League (IPL). With the 2025 IPL tournament now wrapped up,...
36% - ights/Blog/Cricket-Lights-Up-Mobile-Screens

Comscore Adds Consumer AI Tool Usage Data to Its Industry-Leading Suite of Reporting

Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behavior, today announced the addition of consumer AI tool usage data to its industry-leading suite of reporting. This new data set captures site visitation metrics for 117 AI...
27% - ights/Press-Releases/2025/5/Comscore-Adds-Consumer-AI-Tool-Usage-Data-to-Its-Industry-Leading-Suite-of-Reporting

Yahoo DSP Onboards Comscores AI-Powered ID-Free Audiences

Comscore, Inc. (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behavior, today announced an expansion of its partnership with Yahoo DSP, adding Comscore’s AI powered ID-free audiences to Yahoo’s existing suite of targeting solutions.
17% - ights/Press-Releases/2025/5/Yahoo-DSP-Onboards-Comscores-AI-Powered-ID-Free-Audiences

Consumer AI Tool Usage

Consumer AI Tool Usage - Top 5 Entities
73% - ights/Rankings/Consumer-AI-Tool-Usage

Comscore Launches Certified Deal IDs in Magnites SSP

Comscore Certified Deal IDs, initially available through Magnite's supply-side platform (SSP), leverage Comscore's trusted content measurement rankings to offer advertisers a reliable path to high-quality programmatic inventory, enabling more effective...
28% - ights/Press-Releases/2025/5/Comscore-Launches-Certified-Deal-IDs-in-Magnites-SSP

Habitos digitales en Centroamerica y el Caribe

¿Cómo se informan, entretienen y compran los usuarios digitales de Centroamérica y el Caribe? ¿Qué plataformas priorizan y en qué momentos del día están más presentes?
20% - ights/Blog/Habitos-digitales-en-Centroamerica-y-el-Caribe

El potencial de las redes sociales para los medios tradicionales

En un contexto donde las redes sociales se han convertido en una parte fundamental de nuestra vida diaria, surge una pregunta crucial: ¿estamos aprovechando todo el potencial que estas plataformas ofrecen dentro del ecosistema de medios tradicionales?...
24% - ights/Blog/El-potencial-de-las-redes-sociales-para-los-medios-tradicionales