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2020 Year in Review

As we have all heard time and time again, 2020 was a year of unprecedented events. As the status quo was disrupted, new trends, business models, and cultural movements broke through.
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Shareablee Named a Top Performer in Social Media Analytics Software for Customer Satisfaction

G2 has released its Summer 2021 Grid report and Shareablee has been named a High Performer in the Social Media Analytics Software category for high customer satisfaction.
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Using Advanced Audiences to Drive Automotive Wins

How Pursuit TV garnered superior reach, consistent engagement, and incremental viewership with niche automotive intenders to win big over network competitor using Comscore Advanced Audiences™.
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Comscore Adds CTV Measurement to Video Metrix Multi-Platform

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced the addition of CTV measurement to its Video Metrix® Multi-Platform product, including YouTube traffic sharing measurement, for...
0% - ights/Press-Releases/2022/6/Comscore-Adds-CTV-Measurement-to-Video-Metrix-Multi-Platform

What Does Netflix Subscriber Loss Mean for Ad-Supported Revenue Models

Last week, streaming giant Netflix reported its first major loss in subscribers in over a decade, leading many to question the trajectory of this powerhouse brand and even the industry. What does this setback mean for the future of Netflix and the other...
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ARF AUDIENCExSCIENCE 2022: Breaking the Myth Privacy-Forward Audience Targeting to Drive Performance

Breaking the Myth: Privacy-Forward Audience Targeting Can Drive Performance; A look at Comscore Predictive Audiences, which promises a more elevated value exchange for everyone.
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Managing the Transition to a Multi-Currency Market

What is currency-grade measurement? How is the ecosystem evolving? How will the new measurement ecosystem work in practice? How will the buy-side navigate multiple currencies? What practical steps can the industry take to support the new ecosystem? How...
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The State of Social & Branded Content 2020

In a world still grappling with COVID-19, a shuttered sports world, retail wrestling to reopen safely, we have seen a rise in the theme "We'll get through this together" recently.
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Influencer Marketing in the "New Normal"

The “new normal” of the COVID-19 pandemic has impacted nearly all aspects of business and life in general. So, how has influencer marketing changed, and how can brands leverage it to connect to their audiences in a trying time for all?
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Comscore Enables Holistic View of Online Consumer Engagement

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media, today launched Total Digital, which integrates Comscore’s digital and social measurement solutions into a unified, user-friendly dashboard to provide marketers,...
0% - ights/Press-Releases/2022/6/Comscore-Enables-Holistic-View-of-Online-Consumer-Engagement