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Online dating in the UK: revealing insights into the behaviours of online daters in the UK

In this report we examine large-scale UK panel and census data to quantify behavioural shifts that are shaping the love lives of UK consumers.
50% - ights/Presentations-and-Whitepapers/2019/Online-dating-in-the-UK-revealing-insights-into-the-behaviours-of-online-daters-in-the-UK

Introducing Expanded Mobile and New Multi-Platform Measurement in Indonesia

We are pleased to have hosted the comScore Indonesia Exclusive Event at the InterContinental Jakarta MidPlaza on 30 March 2017, to share more about the launch of new multi-platform measurement, as well as major enhancements to mobile measurement in Indonesia...
50% - ights/Presentations-and-Whitepapers/2017/Introducing-Expanded-Mobile-and-New-Multi-Platform-Measurement-in-Indonesia

Getting Your Head Around Ad Fraud, Ad Blocking and Viewability

Ad fraud, ad blocking and ad viewability are the latest topical issues that the digital industry is grappling with. Each market is responding and addressing these issues in their own way. What is the Australian market thinking about this? Are Australian...
50% - ights/Presentations-and-Whitepapers/2016/Getting-Your-Head-Around-Ad-Fraud-Ad-Blocking-and-Viewability

Cookie Deletion Whitepaper

The study addresses the key sources of discrepancy between server-based and panel-based data and reveals that cookie deletion can lead to large overstatements in servers’ measurement of the size of online audiences.
50% - ights/Presentations-and-Whitepapers/2007/Cookie-Deletion-Whitepaper

Measuring the Future: What Companies Are Doing to Be Ready for TV Measurement in 2030

Let’s put on our futurevision glasses. Think about 2030. Only 8 years from now. Cookies are gone. Everything is “meta.” What are companies doing now, or what should they be doing, to be ready for video measurement then? This panel will talk about what...
50% - ights/Videos/Interview/Measuring-the-Future-What-Companies-Are-Doing-to-Be-Ready-for-TV-Measurement-in-2030

ARF Audience Measurement 2.0 Conference: the State of Internet Media Measurement

Last week, following two grueling weeks as a part of comScore’s IPO roadshow team, I spoke at the ARF’s Audience Measurement 2.0 conference in New York. Bob Barocci, the ARF President, had organized a panel to address the issue of “Internet Media Measurement.”...
50% - ights/Blog/ARF-Audience-Measurement-2.0-Conference-the-State-of-Internet-Media-Measurement

comScore Introduces Breakthrough Service to Measure Over-The-Top (OTT) Content Viewing on TV Screens

comScore today announced comScore OTT Intelligence, a syndicated service that measures U.S. household viewing of over-the-top (OTT) content on television screens. This new service is based on the company’s proprietary Total Home Panel – a breakthrough...
50% - ights/Press-Releases/2017/5/comScore-Introduces-Breakthrough-Service-to-Measure-Over-The-Top-OTT-Content-Viewing-on-TV-Screens

The Future of Ad Performance and Effectiveness

At the inaugural comScore Industry Summit, I hosted and moderated a panel made up of some of the brightest data-based marketing visionaries out there. Our panel was titled, The Future of Ad Performance and Effectiveness – quite the topic, and one that...
50% - ights/Blog/The-Future-of-Ad-Performance-and-Effectiveness

Insights from INTERACT: Our Inaugural Summit

At Shareablee, we’re always asking ourselves: How will this data help you succeed?”. Our inaugural INTERACT Summit earlier this month in New York was our latest forum for helping answer that question with you, during an action packed day of curated engagement...
50% - ights/Blog/Insights-from-INTERACT-Our-Inaugural-Summit

The Ugly Reality of Using Site Server Data for Media Planning

Kevin Mannion’s January 25 blog about engagement metrics on MediaPost’s Online Metrics Insider raises some interesting issues about online measurement, but fails to address the inability of site server data to provide any of the key people-based metrics...
50% - ights/Blog/The-Ugly-Reality-of-Using-Site-Server-Data-for-Media-Planning