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Mad Money's Jim Cramer Affirms Accuracy of comScore's Paid Click Data

Last Friday, Jim Cramer invited me to be on his show - Mad Money on CNBC - to discuss how some financial analysts misinterpreted comScore's paid click data and used our U.S. data to incorrectly draw conclusions about Google's world-wide performance.
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Harry Potter Preorders Top 1 Million, Shows Strong Popularity Among Adults

I recently read the report that Amazon logged more than 1 million preorders for “Harry Potter and the Deathly Hallows,” several months before its official release in July. I’m pleased to say that comScore’s data matches the number of preordered units...
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Taking the Online Video Trend Offline

I was recently privileged to be asked to appear in Adam Buxton’s excellent new BBC3 pilot, MeeBox.
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Types and Share of Universal Search Results

In January, I examined search results during a single week on Google. During that time, 17% of all results were universal search results, and 58% of those who searched Google saw a universal result at least one time. By a large margin, most saw video...
9% - ights/Blog/Types-and-Share-of-Universal-Search-Results

comScore Releases September 2012 US Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in September with 66.7 percent of search queries...
9% - ights/Press-Releases/2012/10/comScore-Releases-September-2012-US-Search-Engine-Rankings

Battling Bots comScores Ongoing Efforts to Detect and Remove Non Human Traffic

Last year I wrote about the important challenge of staying one step ahead of invalid traffic in the audience measurement business. Today, I’m hoping to re-visit the subject and help further explain the impact of some forms of invalid, non-user initiated...
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Map Searches Shift from Desktops to Smartphones

Many of you may remember playing the educational game “Where in the World is Carmen Sandiego?” growing up. The game had a simple premise where you were chasing the main villain, Carmen Sandiego, and her henchman around the world, and only your knowledge...
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Chile Leads Latin America with the Highest Number of Online Videos Watched per Viewer


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comScore Releases August 2012 US Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that an all-time high of 188 million U.S. Internet users watched 37.7 billion online content videos in August, while...
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From Post to Pin to Purchase: How TheFancy.com is Changing the Way Social Media Makes Money

We all know one of the most amazing aspects of the power in social media data is that its users are voluntarily providing lots of information about themselves. They’re saying “I like this! Look at this! Let’s go here!” And while the data itself is valuable,...
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