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comScore Brings its Single Metric for Global Multi-Platform Audiences to France

comScore, a leader in measuring the digital world, today announced an important audience measurement “first” in France in delivering a single unduplicated multi-platform global audience metric across desktop computers, smartphones and tablets.
9% - ights/Press-Releases/2017/7/comScore-Brings-its-Single-Metric-for-Global-Multi-Platform-Audiences-to-France

Cuatro simples preguntas para hacer de la publicidad algo mejor para todos

The volume of writing on the themes of invalid traffic (IVT), ad viewability and associated threats to digital advertising demonstrates clear desire within the industry to tackle these topics.
9% - ights/Blog/Four-Simple-Questions-to-Make-Advertising-Better-for-Us

Automotive Insights

Each month comScore creates a Data Insight presentation on a different topic in digital. In this May 2017 edition, the topic is the automotive category.
9% - ights/Presentations-and-Whitepapers/2017/Automotive-Insights

TS Digital Nordic Selects comScore to Provide Trusted Ad Validation Data

comScore and TS Digital Nordic today announced an initiative to further trust and transparency in digital advertising with the introduction of a campaign validation audit programme for Swedish premium publishers. TS will use comScore validated Campaign...
9% - ights/Press-Releases/2017/7/TS-Digital-Nordic-Selects-comScore-to-Provide-Trusted-Ad-Validation-Data

comScore Introduces New MMX Data Exploration and Visualization Tool

comScore today introduced MyMetrix Explore, a new data exploration and visualization platform available for Media Metrix Multi-Platform (MMX MP). With this platform, clients around the globe can now create customized analyses, reports and visualizations...
9% - ights/Press-Releases/2017/7/comScore-Introduces-New-MMX-Data-Exploration-and-Visualization-Tool

Tru Optik and comScore Collaborate to Improve InDemo Delivery for OTT Advertisers

Tru Optik, the audience intelligence and data-management platform built for over-the-top (OTT) television, and comScore, a leading cross-platform measurement and analytics company, today announced a collaboration to improve in-target performance for OTT...
9% - ights/Press-Releases/2017/7/Tru-Optik-and-comScore-Collaborate-to-Improve-InDemo-Delivery-for-OTT-Advertisers

Who is Winning the Global Instant Messaging Battle?

Social media and instant messaging apps rank atop the leader board in all 13 markets studied, but the #1 brands vary by market. Interestingly, market preference between these top brands appears to be linked to geography.
9% - ights/Blog/Who-is-Winning-the-Global-Instant-Messaging-Battle

TitanTV and comScore Local TV Enter Titling Partnership

comScore has entered an agreement with TitanTV to automate the local-television program titling process for station clients.
9% - ights/Press-Releases/2017/4/TitanTV-and-comScore-Local-TV-Enter-Titling-Partnership

comScore Expands Relationship with Facebook to Increase Trust and Transparency in Digital Advertising

comScore today announced that key campaign delivery metrics for Facebook and Instagram ads – including demographics, reach, frequency and GRPs – will be available in validated Campaign Essentials™ (vCE®), its flagship campaign measurement offering.
9% - ights/Press-Releases/2017/4/comScore-Expands-Relationship-with-Facebook-to-Increase-Trust-and-Transparency-in-Digital-Advertising

Top 10 Burning Issues in Digital

This report provides our perspective on the most pressing topics, issues and trends that are changing the way media buyers and sellers evaluate digital in the context of the broader media ecosystem.
9% - ights/Presentations-and-Whitepapers/2017/Top-10-Burning-Issues-in-Digital