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Football Coverage Shines in Charlotte NC

Charlotte, NC residents couldn’t get enough NFL and college football this week.
9% - ights/Blog/Football-Coverage-Shines-in-Charlotte-NC

Next-Gen Measurement: AI, Automation and Big Data

How are media owners, agencies and platforms leveraging machine learning, large-language models (LLMs) and generative AI for innovation in measurement now? And how will AI-infused advertising shape the practice of media measurement moving forward?
35% - ights/Videos/Interview/Next-Gen-Measurement-AI-Automation-and-Big-Data

All Eyes on NFL Football in Los Angeles CA

In another strong week for NFL football, Los Angeles residents couldn’t help but to support their favorite teams on television.
9% - ights/Blog/All-Eyes-on-NFL-Football-in-Los-Angeles-CA

Comscore and AWS announce access to census-level analytics in new data delivery partnership

Comscore and AWS announce access to census-level analytics in new data delivery partnership. Comscore continues to innovate to meet the challenges of signal loss while also enabling broadcasters and other publishers to achieve revenue growth.
9% - ights/Blog/Comscore-and-AWS-announce-access-to-census-level-analytics-in-new-data-delivery-partnership

NFL Football Drives Impressive Ratings in Kansas City MO

Fresh off of another championship title this past season, it is no surprise that Kansas City residents are tuning in to support their local team in droves.
9% - ights/Blog/NFL-Football-Drives-Impressive-Ratings-in-Kansas-City-MO

Un Identifying the Future of Advertising

In New York City last week, Marketing leaders converged at AdExchanger’s Programmatic I/O to discuss the most pressing topics facing the programmatic advertising industry today.
18% - ights/Blog/Un-Identifying-the-Future-of-Advertising

NFL and College Football Dominate in Detroit MI

It was all about football this week in the Detroit, MI market.
9% - ights/Blog/NFL-and-College-Football-Dominate-in-Detroit-MI

Proximic by Comscore Unveils Suite of New AI Powered Contextual Solutions for Enhanced Privacy Centric Programmatic Advertising

Advertisers can Target Audiences by Demographic,TV Shows Viewership and more without Use of Cookies
18% - ights/Press-Releases/2023/9/Proximic-by-Comscore-Unveils-Suite-of-New-AI-Powered-Contextual-Solutions-for-Enhanced-Privacy-Centric-Programmatic-Advertising

Spooky Stats Halloween Costume Shopping Trends

As the leaves begin to fall and the pumpkin spice lattes flow, we're diving into the spook-tacular data surrounding Halloween.
9% - ights/Blog/Spooky-Stats-Halloween-Costume-Shopping-Trends

Monetization Opportunities for Publishers

It was a pleasure to connect with publishers from across the United States at the Digiday Publishing Summit in Florida this week and hear their most pressing issues in the changing digital landscape.
30% - ights/Blog/Monetization-Opportunities-for-Publishers