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Il Settore Automotive in Europa
comScore a trusted currency for planning, transacting and evaluating media across platforms, today announced the release of its 2018 “Automotive in Europe” report, which uses multi-platform data from five European countries (France, Germany, Italy, Spain...
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ights/Press-Releases/2018/9/2018-Automotive-in-Europe-Report
Its Official Retail Spending Is Shifting Earlier in the Holiday Season
Over the past few years, the online Thanksgiving retail holidays (Black Friday through Cyber Tuesday) have accounted for an increasing share of desktop e-Commerce holiday spending. Marketable periods such as Black Friday and Cyber Monday have become synonymous...
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ights/Blog/Its-Official-Retail-Spending-Is-Shifting-Earlier-in-the-Holiday-Season
To What Do I Owe This Success Optimizing TV Ad Campaigns to Drive Automotive Sales
To better understand how advertising – and specifically, TV advertising – drives consumer behavior, comScore compared gross ratings point (GRP) volumes* to automotive shopper** volumes for two major auto brands and analyzed the relationship between TV...
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ights/Blog/To-What-Do-I-Owe-This-Success-Optimizing-TV-Ad-Campaigns-to-Drive-Automotive-Sales
comScore to Host Investor Day in New York on Nov 13
comScore (NASDAQ: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced that it will host an Investor Day on Tuesday, Nov. 13 beginning at 2:00 p.m. ET at The Paley Center for Media in New York. Registration...
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ights/Press-Releases/2018/10/comScore-to-Host-Investor-Day-in-New-York-on-Nov-13
Apresentamos a Nossa Nova Marca
Comscore was founded in 1999 and there’s no doubt a lot has changed since then. The advertising ecosystem is more fragmented and dynamic than ever before, and consumers are now leading the charge in this new world order.
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ights/Blog/Introducing-Our-New-Brand
Comscore Reports Third Quarter 2018 Results
Comscore, Inc. (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today reported financial results for the third quarter of 2018, ended September 30, 2018.
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ights/Press-Releases/2018/11/Comscore-Reports-Third-Quarter-2018-Results
comScore Continues to Attract New Leadership with Key Additions to Technology Digital Partnerships Teams
comScore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that it has made several key hires aimed at accelerating key cross-platform and data science initiatives designed to help partners...
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ights/Press-Releases/2018/9/comScore-Continues-to-Attract-New-Leadership-with-Key-Additions-to-Technology-Digital-Partnerships-Teams
The 2018 Summer Box Office Sizzle
Summer 2018 was full of big blockbusters, powerful documentaries, and cinematic thought provokers. The season had an enormous head start with Marvel’s powered juggernaut “Avengers: Infinity War,” which opened a week before the official start of the summer...
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ights/Blog/The-2018-Summer-Box-Office-Sizzle
Online Holiday Retail Shopping Moves Beyond the Big Two But Cyber Monday Still Maintains its Title as Biggest Spending Day
This year’s online retail holiday weekend proved, yet again, the power of discounts. Thanksgiving, Black Friday, and Cyber Monday all posted +28% or higher digital commerce spending versus 2017, as consumers increasingly took to online retailers to snag...
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ights/Blog/Online-Holiday-Retail-Shopping-Moves-Beyond-the-Big-Two-But-Cyber-Monday-Still-Maintains-its-Title-as-Biggest-Spending-Day
comScore Partners with Adobe to Help Marketers Deliver Hyper-Personalized Messages
comScore has announced a partnership with Adobe that empowers marketers to achieve more brand-safe, relevant advertising via advanced contextual targeting through Adobe Advertising Cloud.
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ights/Press-Releases/2018/9/comScore-Partners-with-Adobe-to-Help-Marketers-Deliver-Hyper-Personalized-Messages
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