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From Viral to Tribal: The Next Frontier in Publishing

Over the past decade, we’ve seen seismic changes in the publishing industry amid explosive growth in mobile device usage, social media and rapidly changing publisher business models that increasingly require new monetization strategies.
9% - ights/Presentations-and-Whitepapers/2019/The-Next-Frontier-in-Publishing

Implementation error results in omission of Pulpo Media

Due to recent dictionary issues, Pulpo Media did not appear in Comscore's Hispanics Ad Focus category for the months of October and November 2018. Pulpo Media has consistently held the #1 position in this category since July 2016.
9% - ights/Press-Releases/2018/12/Implementation-error-results-in-omission-of-Pulpo-Media

Comscore Announces Enhancements to its Board of Directors and Senior Management Team to Enable Next Phase of Growth

Comscore, Inc. today announced the appointment of Irwin Gotlieb, Joanne Bradford and Kathi Love to its board of directors. Dale Fuller will serve as interim chief executive officer. The addition of these long-tenured media and technology executives is...
9% - ights/Press-Releases/2019/4/Comscore-Announces-Enhancements-to-its-Board-of-Directors-and-Senior-Management-Team-to-Enable-Next-Phase-of-Growth

Can Audience Sentiment and Box Office Dollars Predict Oscar Wins

The Academy Awards are one of cinema’s most anticipated annual affairs – synonymous with celebrity star power and Hollywood glitz. Aside from sheer industry aplomb, winning an Oscar can also translate into dollars – giving a film a huge boost at the box...
9% - ights/Blog/Can-Audience-Sentiment-and-Box-Office-Dollars-Predict-Oscar-Wins

Comscore Expands Box Office Measurement to West and Southern Africa

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, announced today that it will expand its box office measurement service into West and Southern Africa. The global expansion – officially launched...
9% - ights/Press-Releases/2019/5/Comscore-Expands-Box-Office-Measurement-to-West-and-Southern-Africa

Comscore Executive Carol Hinnant Promoted to Chief Revenue Officer

Comscore today announced Carol Hinnant, a 15-year Comscore executive, has been promoted to Chief Revenue Officer. Hinnant will guide Comscore’s revenue-generating operations across the global digital, television, and cross-platform business, and will...
9% - ights/Press-Releases/2020/1/Comscore-Executive-Carol-Hinnant-Promoted-to-Chief-Revenue-Officer

Comscore Expands Gower Street Analytics Partnership to Include Film Comparisons in Box Office Essentials

Comscore today announced that Gower Street Analytics film comparisons are available to subscribers of Box Office Essentials and International Box Office Essentials. The new feature represents an expansion of the partnership between Gower Street and Comscore.
9% - ights/Press-Releases/2019/12/Comscore-Expands-Gower-Street-Analytics-Partnership-to-Include-Film-Comparisons-in-Box-Office-Essentials

The Almost 8 Billion Day Cyber Monday Sets Another Digital Commerce Record

The holiday spending season is upon us, and consumers are increasingly taking to their digital devices to do their holiday shopping. Comscore tracks digital spending (desktop and mobile) on three key spending days: Thanksgiving, Black Friday, and Cyber...
9% - ights/Blog/The-Almost-8-Billion-Day-Cyber-Monday-Sets-Another-Digital-Commerce-Record

Comscore Reports Highest Ever Worldwide Box Office

Comscore (Nasdaq: SCOR) today announced annual worldwide box offices revenues for 2019. Highlights include: All-Time High $42.5 Billion Globally for 2019. International Box-Office at an All-Time High of $31.1 Billion.
9% - ights/Press-Releases/2020/1/Comscore-Reports-Highest-Ever-Worldwide-Box-Office

Linear TV is Going Addressable & National


9% - ights/Videos/Interview/Linear-TV-is-Going-Addressable-National