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Comscore Reports Fourth Quarter and Full Year 2019 Results

Comscore Reports Fourth Quarter and Full Year 2019 Results. Q4 Syndicated digital revenue stabilized on a sequential basis. Q4 Local TV revenue up 35% year-over-year. Comscore announces measurement agreement with Comcast
9% - ights/Press-Releases/2020/2/Comscore-Reports-Fourth-Quarter-and-Full-Year-2019-Results

Comscore Shows Top Music Apps Account for Almost All Time Spent with Music on Mobile

In continued research beyond its recent 2019 “Global State of Mobile” report, Comscore uncovered additional critical insights around mobile music streaming. Three percent of U.S. music apps capture nearly 90 percent of total time spent in mobile Music...
9% - ights/Press-Releases/2019/12/Comscore-Shows-Top-Music-Apps-Account-for-Almost-All-Time-Spent-with-Music-on-Mobile

Comscore Reports TV Viewing Engagement for Week Ending January 5, 2020

Comscore today announced the top broadcast and cable television programs for viewer engagement for the week ending January 5, 2020
9% - ights/Press-Releases/2020/1/Comscore-Reports-TV-Viewing-Engagement-for-Week-Ending-January-5-2020

Ovation TV signs with Comscore

Comscore today announced a new agreement to provide Ovation TV, America’s only arts network, with OnDemand Essentials, Comscore’s currency measurement service for Video On Demand.
9% - ights/Press-Releases/2020/2/Ovation-TV-signs-with-Comscore

Comscore Television Viewing Data Helps Predict Advertising Audience Decline

Comscore is excited to be collaborating with Syracuse University's S.I. Newhouse School of Public Communications researchers to identify the key variables that may determine advertising avoidance and audience dropoff during commercial airings.
9% - ights/Press-Releases/2020/1/Comscore-Television-Viewing-Data-Helps-Predict-Advertising-Audience-Decline

Analyzing the Box Office Draw for Best Picture Nominees

Even in this new era of content consumption defined by a record number of streaming services, audiences are still flocking to theaters to see this year’s Best Picture nominees. But why? We look at what drove moviegoers to see the 2020 contenders on the...
9% - ights/Blog/Analyzing-the-Box-Office-Draw-for-Best-Picture-Nominees

US Music Streaming Giants Are Now Mobile Audience Heavyweights

In this blog post, we take a look at how U.S. audiences engage with music apps, including iHeartRadio, Pandora, Soundcloud, Apple Music, Spotify, and Google Play Music, and discuss how their audiences vary across mobile web and app, as well as examine...
9% - ights/Blog/US-Music-Streaming-Giants-Are-Now-Mobile-Audience-Heavyweights

Digital Commerce Outlook

As this holiday season got underway, Comscore saw Cyber Monday deliver almost $8 billion dollars in spending in one day alone. With that bellwether, we expected a big holiday season overall, and consumers did not disappoint. Overall, Comscore tracked...
9% - ights/Blog/Digital-Commerce-Outlook

Comscore and iHeartMedia Agree to Renewal for Digital Measurement

Comscore and iHeartMedia today announced a renewal agreement that enables iHeartMedia to continue utilizing Comscore’s industry-leading digital audience measurement. The multi-year agreement gives iHeartMedia continuing access to Comscore’s Media Ratings...
9% - ights/Press-Releases/2020/3/Comscore-and-iHeartMedia-Agree-to-Renewal-for-Digital-Measurement

Comscore and IRIS TV Introduce Contextual Targeting for Connected TV and Video Advertising

Comscore and IRIS.TV today announced that Comscore’s brand safety and contextual categorization segments are now available for activation in IRIS.TV’s Contextual Video Marketplace. This partnership represents Comscore’s continued focus on privacy-driven...
9% - ights/Press-Releases/2020/3/Comscore-and-IRIS-TV-Introduce-Contextual-Targeting-for-Connected-TV-and-Video-Advertising