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Surging levels of Coronavirus local TV coverage

Comscore figures reveal surging levels of Coronavirus local TV coverage driven by casual and diverse viewers. Pandemic viewing cuts across all demographic categories.
9% - ights/Press-Releases/2020/4/Surging-levels-of-Coronavirus-local-TV-coverage

Faster Reporting to Highlight Digital Media Consumption Trends

Comscore today announced a new series of weekly custom reporting options to better understand rapidly-changing consumer behaviors in our new social-distancing world.
9% - ights/Press-Releases/2020/4/Faster-Reporting-to-Highlight-Digital-Media-Consumption-Trends

In Uncertain Times People Turn to Local News

It was just months ago that news of the novel coronavirus, COVID-19, came to light. While many national-centric news outlets warned that COVID-19 would eventually spread in America, that prediction has now become reality in our local communities. Although...
9% - ights/Blog/In-Uncertain-Times-People-Turn-to-Local-News

Consumers Seek Financial Education During Coronavirus Uncertainty

COVID-19, the global pandemic necessitating, among other things, restrictions on global movement and trade, has led to a level of market volatility not observed from previous health-related outbreaks. During this period, U.S. consumers have reacted in...
9% - ights/Blog/Consumers-Seek-Financial-Education-During-Coronavirus-Uncertainty

Comscore Sees Shifting Category Trends for Digital Audiences Amid Pandemic

In analyzing digital consumption across several key categories for the most recent week of data (March 16-22, 2020), we uncovered several important trends in progress in response to the continuing COVID-19 crisis:
9% - ights/Blog/Comscore-Sees-Shifting-Category-Trends-for-Digital-Audiences-Amid-Pandemic

Comscore Finds Continuing Digital Audience Growth for Key Categories

The latest information from Comscore shows that U.S. demand for digital news and entertainment continues to increase across several key categories amid the ongoing COVID-19 pandemic.
9% - ights/Press-Releases/2020/3/Comscore-Finds-Continuing-Digital-Audience-Growth-for-Key-Categories

Coronavirus pandemic and online behavioural shifts

A top-level look at how the coronavirus pandemic is affecting online consumer behaviour in Europe.
9% - ights/Blog/Coronavirus-pandemic-and-online-behavioural-shifts

COVID-19 and the Auto Industrys Reckoning

As March turns to April, the public health measures enacted to combat the coronavirus pandemic are bringing sweeping changes to much of the U.S. economy. Among the hardest-hit is the automotive industry, which is facing a crisis as dealerships are shuttered...
9% - ights/Blog/COVID-19-and-the-Auto-Industrys-Reckoning

Comscore and JW Player Partnership Delivers Contextual Targeting for Video Advertising

Comscore and JW Player, the world’s largest independent video platform, are excited to announce that Comscore’s brand safety and contextual categorization segments are available for activation across the 12,000+ media sites that use JW Player for their...
9% - ights/Press-Releases/2020/4/Comscore-and-JW-Player-Partnership-Delivers-Contextual-Targeting-for-Video-Advertising

Digital Visits of Travel Sites Decline during Pandemic

COVID-19 has hit the travel industry harder than almost any other industry. Still, over the first few weeks, even as the stock market started its downturn this year, and stock prices for many major travel companies dipped, visitation to sites in the “Travel”...
9% - ights/Blog/Digital-Visits-of-Travel-Sites-Decline-during-Pandemic