New daily and weekly options capture audience behavior in cross-media and gaming
RESTON, Va., April 14, 2020 – Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced a new series of weekly custom reporting options to better understand rapidly-changing consumer behaviors in our new social-distancing world.
Built on the granular audience insights derived from Comscore’s syndicated products, the new reports are tailored to highlight consumption trends in TV, digital, OTT and gaming on a more frequent and granular basis to reflect the needs of today’s marketers.
New services available include:
Plus, Comscore is now offering two new advanced audience segments in TV Essentials and StationView Essentials: news viewers by consumption level (heavy/medium/light), and heavy viewers of key sports based on the previous regular schedule.
These new segments provide marketers with an unmatched ability to understand audience migration. For example, Comscore’s heavy viewers sports segment reveals what these fans are watching while live sports are on hold, allowing brands to still reach their priority audience despite the unprecedented disruption.
“Our core mission is bringing trust and transparency to the marketplace, and I believe that’s more important than ever as advertisers need to understand rapidly-changing audience engagement trends,” said Bill Livek, CEO, Comscore.
About ComscoreComscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry’s emerging, third-party source for reliable and comprehensive cross-platform measurement.
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Read our ongoing updates on shifting consumption trends and the resulting impact on the advertising and media industries on comscore.com/Coronavirus.
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