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A New Model for a New Era of CrossPlatform Measurement

With the merger of comScore and Rentrak now finalized, we’d like to take the opportunity to share our excitement in introducing the new comScore! Together we are creating a new model for cross-platform measurement that is built on a precise, innovation-led...
9% - ights/Blog/A-New-Model-for-a-New-Era-of-CrossPlatform-Measurement

4 things brands should consider when going Programmatic this year

Smart creative executions have more impact when delivered to the right people, under the right conditions. At comScore, we break this down into four areas that combine for what we’d call the “verified impression”. More simply, it’s the question advertisers...
9% - ights/Blog/4-things-brands-should-consider-when-going-Programmatic-this-year

Value of a Digital Ad: comScore and Millward Brown

Understanding the true value of digital advertising activity is a key challenge for brands and agencies, as they attempt to evaluate marketing spend holistically across online and other media.
9% - ights/Presentations-and-Whitepapers/2016/Value-of-a-Digital-Ad-in-Cross-Media-World

comScore Vision

Content today is viewed anytime, anywhere. So how do you monetize, strategize and reach consumers across screens? Rentrak and comScore – two leaders in measurement innovation – have united to establish new currencies for understanding consumers’ multiscreen...
9% - ights/Videos/Products/comScore-Vision

comScore Releases Japan Desktop Online Video Rankings for October 2015

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released Japan data from the comScore Video Metrix® service, showing that Google Sites, Yahoo Sites and FC2 inc. ranked as the top 3 online video properties in October...
9% - ights/Rankings/comScore-Releases-Japan-Desktop-Online-Video-Rankings-for-October-2015

Final 2015 Desktop Online Holiday Sales Reach 56 Billion Up 6 Percent vs Year Ago

comScore (NASDAQ : SCOR), a global media measurement and analytics company, today reported holiday season U.S. retail e-commerce spending from desktop computers for the entire November-December 2015 holiday season. For the holiday season, $56.4 billion...
9% - ights/Press-Releases/2016/1/Final-2015-Desktop-Online-Holiday-Sales-Reach-56-Billion-Up-6-Percent-vs-Year-Ago

comScore Media Metrix is the First Digital Content Audience Measurement Service Accredited by the Media Rating Council

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, announced today that the Media Rating Council (MRC) has voted to grant accreditation to Media Metrix®, comScore’s flagship syndicated digital audience measurement service....
9% - ights/Press-Releases/2016/1/comScore-Media-Metrix-is-the-First-Digital-Content-Audience-Measurement-Service-Accredited-by-the-Media-Rating-Council

comScore Releases December 2015 US Desktop Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released its monthly comScore qSearch™ analysis of the U.S. desktop search marketplace. Google Sites led the explicit core search market in December with 63.8 percent...
9% - ights/Rankings/comScore-Releases-December-2015-US-Desktop-Search-Engine-Rankings

comScore Releases December 2015 US Desktop Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, today released its monthly ranking of U.S. online activity at the top digital media properties for December 2015 based on data from the comScore Media Metrix® and Media Metrix®...
9% - ights/Rankings/comScore-Releases-December-2015-US-Desktop-Online-Video-Rankings

Viewability Analysis Reveals Ad Delivery Improvement in Italy

Viewability is an increasingly important topic in the Italian digital advertising industry, especially for advertisers who have become more aware of the issue, often demanding higher in-view rates and greater accountability from their publisher partners....
9% - ights/Blog/Viewability-Analysis-Reveals-Ad-Delivery-Improvement-in-Italy