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The Effect of Non-Human Traffic on Your Ad Campaigns ROI

This is the first in a series of blog posts on combating the industry issues of ad fraud, non-human traffic and viewability. These posts will break down key impacts to the advertising ecosystem and share how comScore is leading the way in tackling these...
9% - ights/Blog/The-Effect-of-Non-Human-Traffic-on-Your-Ad-Campaigns-ROI

MDA and comScore Release Rankings of Top Web Entities in Malaysia for March 2015

The Malaysian Digital Association (MDA), the apex representative body for online publishers, advertising agencies and digital service providers in Malaysia, and comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released...
9% - ights/Rankings/MDA-and-comScore-Release-Rankings-of-Top-Web-Entities-in-Malaysia-for-March-2015

comScore Releases April 2015 US Desktop Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released data from the comScore Video Metrix® service showing that 191 million Americans watched online content videos via desktop computer in April 2015. Google Sites ranked...
9% - ights/Rankings/comScore-Releases-April-2015-US-Desktop-Online-Video-Rankings

comScore Releases April 2015 US Desktop Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released its monthly comScore qSearch™ analysis of the U.S. desktop search marketplace. Google Sites led the explicit core search market in April with 64.2 percent of search...
9% - ights/Rankings/comScore-Releases-April-2015-US-Desktop-Search-Engine-Rankings

Non-Human Traffic: Why It Matters and Why You Should Care

The issue of fraudulent and non-human traffic (NHT) has the online advertising industry reeling, and with good reason: If an ad isn’t reaching a real person, that’s a real problem. In this webinar, Timur Yarnall, comScore SVP of Corporate Development,...
9% - ights/Presentations-and-Whitepapers/2015/Non-Human-Traffic-Why-It-Matters-and-Why-You-Should-Care2

The Vital Role Media Buyers Play in Fighting Ad Fraud

The digital media industry has spent the last year trying to get to the bottom of ad fraud and non-human traffic (NHT). While it is in media sellers’ best interest to clean up the ecosystem, media buyers play their own vital role in fighting ad fraud.
9% - ights/Blog/The-Vital-Role-Media-Buyers-Play-in-Fighting-Ad-Fraud

MDA and comScore Release Rankings of Top Web Entities in Malaysia for February 2015

The Malaysian Digital Association (MDA), the apex representative body for online publishers, advertising agencies and digital service providers in Malaysia, and comScore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released...
9% - ights/Rankings/MDA-and-comScore-Release-Rankings-of-Top-Web-Entities-in-Malaysia-for-February-2015

2015 Canada Digital Future in Focus Webinar

In this presentation, Darrick Li takes an in-depth look at how the prevailing trends in web usage, multi-platform engagement, online video, and digital advertising are shaping the Canadian marketplace and what these trends mean for the year ahead.
9% - ights/Presentations-and-Whitepapers/2015/2015-Canada-Digital-Future-in-Focus-Webinar

UKOM Reappoints comScore as Official Partner for UK Online Audience Measurement

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that UKOM (UK Online Measurement Ltd), the leading voice for online audience measurement and governance for media owners, advertisers and media agencies in the UK,...
9% - ights/Press-Releases/2015/4/UKOM-Reappoints-comScore-as-Official-Partner-for-UK-Online-Audience-Measurement

Viewability: Why It Still Doesn’t Add Up & What You Should Do About It

Viewability: Serge Matta will explain the causes of viewable impression variance and give a concrete checklist for how to navigate through the churning viewable impression sea to higher ground. Prepare to walk away with real tools for maximizing use of...
9% - ights/Presentations-and-Whitepapers/2015/Viewability