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Los equipos con los hinchas más comprometidos de la Liga de Campeones
In January 2023, the cross-platform audience on Facebook, Twitter, and Instagram reached 1.3 billion people who generated 987.8 million social interactions during the month.
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ights/Rankings/Champions-League-Ranking-by-engagement
Media and Entertainment Social Media Ranking by Engagement in India
The Media & Entertainment industry in India continues to thrive. In January 2023, the category saw a staggering 514,887,857 cross-platform actions on Facebook, Instagram and Twitter with an audience of 723,878,825 followers.
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ights/Rankings/Media-and-Entertainment-Social-Media-Ranking-by-Engagement-in-India
Health and Beauty Social Media Ranking by Engagement
The Indian beauty and personal care market is segmented into skincare, haircare, colour cosmetics, fragrances, and personal hygiene. The market is primarily driven by the growing population, rising disposable income, and increasing awareness about personal...
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ights/Rankings/Health-and-Beauty-Social-Media-Ranking-by-Engagement
Internet Records Historic 1 USD Trillion Consumer Milestone
Comscore today announced that the internet recorded the largest year of digital commerce in its history in 2022, exceeding $1 trillion in online retail consumer spend for the first time in the U.S. This reflects a 21% increase in spend year-over-year...
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ights/Press-Releases/2023/1/Internet-Records-Historic-1-USD-Trillion-Consumer-Milestone
Advanced Audiences: From football fans to healthy lifestyles
Targeting by demographics only is not enough when creating a digital campaign. Brands want to create segments based on interests and behaviours. In this analysis, you can find what are the most used food delivery apps by men between 18 and 24 years old...
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ights/Blog/Advanced-Audiences-From-football-fans-to-healthy-lifestyles
Food and Grocery Social Media Ranking by Engagement
The food and grocery industry in India is a large and diverse sector that includes a wide range of products, from packaged foods and beverages to fresh produce, meat, and dairy. It’s a sector that has been growing rapidly, driven by a growing population,...
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ights/Rankings/Food-and-Grocery-Social-Media-Ranking-by-Engagement
Automotive Social Media Ranking by Engagement
Motorcycle and automotive manufacturers to news sites and car service centers span the top social properties in India in the Automotive category, which has a cross-platform audience on Facebook, Twitter, and Instagram of more than 150 million people who...
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ights/Rankings/Automotive-Social-Media-Ranking-by-Engagement
Comscore lanza la segmentación Advanced Audiences
La segmentación Advanced Audiences permite analizar las audiencias digitales en función de variables de intereses, consumos y comportamientos, ofreciendo un potente marco cualitativo de construcción de targets accesible mediante Plan Metrix Multiplataforma,...
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ights/Press-Releases/2023/1/Comscore-lanza-la-segmentacion-Advanced-Audiences
Las aplicaciones de comida rápida son las más afines a los más futboleros
La nueva segmentación disponible en los Informes de Comscore, Advanced Audiences, permite analizar las audiencias digitales en función de variables de interés y comportamiento, añadiendo una capa adicional cualitativa en función de los diferentes IAB...
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ights/Blog/Las-aplicaciones-de-comida-rapida-son-las-mas-afines-a-los-mas-futboleros
Comscore comienza la implementacion de su nueva metodologia UDM 2 0
Comscore, un socio de confianza para la planificación, transacción y evaluación de medios en todas las plataformas, ha anunciado la puesta en marcha de la implementación de su nueva metodología UDM 2.0 en España, con los primeros tests recién iniciados...
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ights/Press-Releases/2022/12/Comscore-comienza-la-implementacion-de-su-nueva-metodologia-UDM-2-0
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