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Why is Google's Market Share in Hitwise Data So Much Higher than in comScore's?
I occasionally get asked this question, and I usually answer that different methodologies may produce different estimates. But I know that doesn’t really get at the heart of the matter.
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ights/Blog/Why-is-Google-s-Market-Share-in-Hitwise-Data-So-Much-Higher-than-in-comScore-s
comScore September 2010 qSearch Reporting Enhancements
When comScore publicly releases its September qSearch reporting this week, there will be a couple of important enhancements to highlight. The first change is that September will be the first month reflecting the impact of Google Instant, Google’s new...
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ights/Blog/comScore-September-2010-qSearch-Reporting-Enhancements
Online is the New Primetime
The Advertising Research Foundation’s 54th Annual Meeting and Convention just concluded in New York City. This was a watershed event, with over 700 paid attendees sharing presentations over three days. The organization is made up of advertisers, their...
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ights/Blog/Online-is-the-New-Primetime
The Internet Goes Green
Tuesday, April 22 was Earth Day. The celebration that started in 1970 has evolved significantly from its early grassroots beginnings into a day when cities, schools and increasingly more corporations promote environmental consciousness, as well as their...
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ights/Blog/The-Internet-Goes-Green
comScore Releases July 2013 US Search Engine Rankings
comScore Releases July 2013 U.S. Search Engine Rankings
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ights/Press-Releases/2013/8/comScore-Releases-July-2013-US-Search-Engine-Rankings
comScore Announces the Beta Release of Mobile Metrix in Ireland
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the Beta launch of Mobile Metrix® in Ireland for reporting of mobile browser and app audiences on smartphones and tablets.
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ights/Press-Releases/2014/10/comScore-Announces-the-Beta-Release-of-Mobile-Metrix-in-Ireland
State of Gaming - Key Insights from Comscore's Gaming Report
From “freemium” games to the rise of esports, Comscore’s State of Gaming report provides detailed insight into digital gaming audiences and emerging gaming trends to help marketers, content owners, and tech companies capitalize on lucrative opportunities...
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ights/Presentations-and-Whitepapers/2020/State-of-Gaming-Report-Key-Insights
comScore in Association with IAB Announces New Research on Digital Ad Spend in Brazil
comScore (NASDAQ: SCOR), a global media measurement and analytics company, in association with IAB Brazil, the Interactive Advertising Bureau, released the results from Digital Ad Spend in Brazil. The study provides the total investment in the digital...
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ights/Press-Releases/2016/3/comScore-in-Association-with-IAB-Announces-New-Research-on-Digital-Ad-Spend-in-Brazil
comScore Expands Auditing Process with CESP in France
comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company, and the CESP (Centre d’Etude des Supports de Publicité) today announced that a full audit of validated Campaign Essentials™ (vCE™), comScore online advertising effectiveness...
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ights/Press-Releases/2016/1/comScore-Expands-Auditing-Process-with-CESP-in-France
Could observed digital behaviour have beaten the polls in the 2015 UK General Election
One of the biggest surprises of the 2015 UK general election was not the Conservative Party’s victory, but rather the gulf in seats won between them and their nearest rivals. This surprise was exacerbated by the extent to which the result varied from...
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ights/Blog/Could-observed-digital-behaviour-have-beaten-the-polls-in-the-2015-UK-General-Election
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