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Comscore and Captivate Make the Case for Incremental Ad Spend in DOOH

Brands continue to allocate more ad dollars towards digital out-of-home (DOOH) with predictions that global ad spend will reach almost $27 billion dollars by 2025.
9% - ights/Blog/Comscore-and-Captivate-Make-the-Case-for-Incremental-Ad-Spend-in-DOOH

Will Movie Theater Companies Like AMC Survive?

Movie theaters across the U.S. and worldwide have been dealt a massive blow over the past two years. The domestic box office numbers plummeted from 2019’s box office of $11.2 billion to $3.8 billion in 2021. As for AMC Entertainment, the pandemic was...
9% - ights/Videos/Box-Office-Bites/Will-Movie-Theater-Companies-Like-AMC-Survive

Embracing the Windy City

Weekly Local TV Snapshot: Week of August 15-21, 2022
9% - ights/Blog/Embracing-the-Windy-City

Football, Baseball & Politics: Philadelphia is in Mid-Season Form

Football, Baseball & Politics: Philadelphia is in Mid-Season Form
9% - ights/Blog/Football-Baseball-Politics-Philadelphia-is-in-Mid-Season-Form

Comscore Announces Leadership Appointments

Comscore today announced several leadership appointments. Effective immediately, Dr. David Algranati will assume the role of Chief Innovation Officer. Additionally, Greg Dale has been appointed as Chief Operating Officer. Jon Lieberman will assume the...
9% - ights/Press-Releases/2022/8/Comscore-Announces-Leadership-Appointments

Sports and Politics are All the Buzz in the Bay Area

Sports and Politics are All the Buzz in the Bay Area
9% - ights/Blog/Sports-and-Politics-are-All-the-Buzz-in-the-Bay-Area

Comscore Adds CTV Measurement to Video Metrix® Multi-Platform in Indonesia and Malaysia

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced the addition of CTV measurement to its Video Metrix® Multi-Platform product, including YouTube traffic sharing measurement, for...
9% - ights/Press-Releases/2022/8/Comscore-Adds-CTV-Measurement-to-Video-Metrix-R-Multi-Platform-in-Indonesia-and-Malaysia

The Punk Rock Month for Movies at the Box Office

What's your favorite August movie? Is it "Body Heat," "Tropic Thunder," "Cop Land," "Natural Born Killers," "District 9," "Inglourious Basterds," "Unforgiven" or "An American Werewolf in London?" Comscore's Senior Media Analyst Paul Dergarabedian spotlight...
9% - ights/Videos/Box-Office-Bites/The-Punk-Rock-Month-for-Movies-at-the-Box-Office

How Quizlet Leverages Comscore Digital Measurement to Tell a Complete Story to Advertisers


9% - ights/Videos/Presentation/How-Quizlet-Leverages-Comscore-Digital-Measurement-to-Tell-a-Complete-Story-to-Advertisers

Sizing global sports audiences through contextual insights

A major global sporting events committee leveraged Comscore’s innovative capabilities to combine contextual insights with total audience data to gain a deeper understanding of their audience and to support their sponsors with demonstrating the value of...
9% - e-Studies/Sizing-global-sports-audiences-through-contextual-insights