- August 25, 2022

Football, Baseball & Politics: Philadelphia is in Mid-Season Form

Local TV Snapshot: August 8-14

Eric Bratten
Eric Bratten
Director, Demand Generation

Top 10 Local TV Markets

Dallas-Ft. Worth and Houston viewers consumed the most hours of TV per household in this period. It was also a big week for Local television networks on social media, as the Los Angeles market recorded the highest numbers across all aspects of social media, including actions, cross-platform video views, and shares.

US Local TV Markets

Local TV - Top Telecasts in Philadelphia, PA: Broadcast Networks

Key Insights: The NFL season is just around the corner, and Philadelphia Eagles fans are showing their support.

  • The Philadelphia Eagles’ pre-season game on WCAU ranked ahead of all other broadcasts this week, with households tuning in for more than 3X more hours viewed vs. all other broadcast in this period
  • WPVI (ABC) World News Tonight displayed the most consistency across this period, with 4 telecasts ranking in the top 10 telecasts
Top 10 Telecasts

Local TV - Top Telecasts in Philadelphia, PA: Cable Networks

Key Insights: Prominent political commentary telecasts dominated cable rankings with every top telecast coming from either the FOX News Channel or MSNBC

  • Monday telecasts ranked higher than any other day of the week, with 5 of the top 10 broadcasts airing on this day
  • FOX News Channel saw high viewership in Philadelphia, with 9 of the top 10 telecast ranks being occupied by FOX programming
Top 10 Telecasts

Philadelphia Sports Fans Flock to Social to Support Their Teams

Key Insights: Sports come first for Philadelphia residents, with content surrounding their local teams performing above all other posts on social media.

Cross-Platform metrics across Facebook, Instagram, and Twitter:

  • 1.2M video views
  • 615K social actions
  • 5K Pieces of content
  • 3K video shares

Definitions & Methodology:

  • Cable Television - a system in which television programs are transmitted to the sets of subscribers by cable rather than by a broadcast signal and usually is a paid subscription.
  • Broadcast Network Television - free, over-the-air broadcast television networks and local television stations (whether digital or otherwise) in the United States that are licensed by the FCC, regardless of whether a viewer accesses the signal of such networks or stations over-the-air or through other means.
  • Average Audience (AA) – Average number of TVs tuned to an entity throughout the selected time frame
  • Households (HH) – Number of unique households reporting at least one minute of viewing for the selected time frame and classification (telecast, network, etc.)
  • Share (SH) – The average audience of a particular program relative to the total average audience across all programming during the same time frame. Calculated by dividing the avg. audience of a telecast and/or network by the avg. audience over all telecasts airing at the same time (x100)
  • Rating (RTG) – The percentage of the household universe that viewed the classification (network, telecast, ad, etc.). Calculated by dividing AA by the total TV households in the selected market(s)
  • Hours Viewed per Household (Hrs/V-HH) – Average hours viewed per household during the selected time frame
  • Video Views (Cross-Platform) – Total video views across Facebook, Twitter and YouTube
  • Actions (Cross-Platform) – Total number of actions (reactions, shares, comments, retweets, favorites, loves) the specified property receives during the defined time period across the combined space of Facebook, Twitter & Instagram.
  • Shares (Cross-Platform) - The total number of time the specific property’s posts were shared on Facebook or Retweeted on Twitter during the defined time period.

    Local TV Measurement

    Comscore TV Local provides unique viewing behaviors across all 210 markets, with insights for household-level and advanced audience reporting. Person-level demos are also...

    Request a demo

    Total Digital

    Comscore Total Digital delivers complete digital intelligence across web, mobile and social with one intuitive, always-on interface.

    Request a demo