Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans
Dallas-Ft. Worth and Houston viewers consumed the most hours of TV per household in this period. It was also a big week for Local television networks on social media, as the Los Angeles market recorded the highest numbers across all aspects of social media, including actions, cross-platform video views, and shares.
Key Insights: The NFL season is just around the corner, and Philadelphia Eagles fans are showing their support.
Key Insights: Prominent political commentary telecasts dominated cable rankings with every top telecast coming from either the FOX News Channel or MSNBC
Key Insights: Sports come first for Philadelphia residents, with content surrounding their local teams performing above all other posts on social media.
Cross-Platform metrics across Facebook, Instagram, and Twitter:
Definitions & Methodology:
Comscore TV Local provides local television measurement that accurately represents local audiences’ unique viewing behaviors.
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