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Reaching Audiences in the Era of Fragmented Privacy Regulations

It comes as no surprise that data privacy continues to be a hot topic in 2024. Several new state privacy laws aimed at protecting consumer data are going into effect in the coming months and marketers are scrambling to keep up with their new fragmented...
35% - ights/Blog/Reaching-Audiences-in-the-Era-of-Fragmented-Privacy-Regulations

Comscore Adds Social Incremental Audiences To Nine More International Markets

Comscore (NASDAQ: SCOR), a global, trusted partner for planning, transacting, and evaluating media today announced the inclusion of social metrics in its MMX Platform suite for 9 international market s: Chile, Colombia, Peru, Germany, Ireland, Taiwan,...
35% - ights/Press-Releases/2025/7/Comscore-Adds-Social-Incremental-Audiences-To-Nine-More-International-Markets

IAB and MRC Work Together to Draft Audience Reach Definition Guidelines

The IAB and the MRC are working on a document with the working title, IAB Audience Reach Measurement Guidelines. The arduous work of crafting and wordsmithing is going on under the auspices of the IAB Audience Measurement Work Group, and the leadership...
34% - ights/Blog/IAB-and-MRC-Work-Together-to-Draft-Audience-Reach-Definition-Guidelines

Home Sweet Digital Home

There was a time when understanding consumer use of the Internet was relatively simple - all we needed to measure was engagement from computers. There were no tablets, no smartphones, no OTT; your thermostat wasn’t a connected device. Today though, computers...
34% - ights/Presentations-and-Whitepapers/2016/Home-Sweet-Digital-Home

Upgrade in Validating People & Impressions

Clear progress is being made in the move to valid impressions that are in-view, fraud-free and brand-safe, rather than just served impressions. To realise the full potential of brand advertising online, the digital industry needs to complement this move...
34% - ights/Presentations-and-Whitepapers/2014/Upgrade-in-Validating-People-Impressions

Proposal for a New Person-Centric Measure

Proposal For a New Person-Centric Measure For Web Site Server Measurement in the U.K.
34% - ights/Presentations-and-Whitepapers/2009/Proposal-for-a-New-Person-Centric-Measure

How Online Advertising Works: Whither the Click in Europe?

Are low click rates evidence that display ad campaigns have not had any impact on consumer behavior? Or, does online display advertising work in a similar way to traditional offline advertising with multiple exposures over time being needed to effect...
34% - ights/Presentations-and-Whitepapers/2010/How-Online-Advertising-Works-Whither-the-Click-in-Europe

Comscore Campaign Ratings Local

In this session, we provided a comprehensive overview of our local and national capabilities and how our measurement solution can empower you to navigate the evolving landscape of digital advertising effectively and optimize your campaigns for maximum...
34% - ights/Presentations-and-Whitepapers/2024/Comscore-Campaign-Ratings-Local

Unlocking the Secrets of Effective Advocacy Messaging with Big Data for the 2024 Political Cycle

In the rapidly evolving landscape of political and advocacy communications, every dollar spent counts more than ever. With 2024 poised to break records in political and advocacy ad spending, the need for precision and impact is undeniable.
34% - ights/Presentations-and-Whitepapers/2023/Unlocking-the-Secrets-of-Effective-Advocacy-Messaging-with-Big-Data-for-the-2024-Political-Cycle

Streaming Insights

Comscore CTV Intelligence™ provides clients with critical insight into consumer over-the-top (OTT) streaming activity on TV-connected devices, including smart TVs, streaming sticks and boxes and gaming consoles.
34% - ducts/CTV/Streaming-Insights