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Over a quarter of UK smartphone users use their phones while watching TV

36.1% of UK Smartphone owners used their phone while watching TV. The disparity between users conducting tasks related to the program and unrelated present new considerations for brands wishing to align with, or disrupt TV advertising.
9% - ights/Infographics/Over-a-quarter-of-UK-smartphone-users-use-their-phones-while-watching-TV

Where is Your Programmatic Spend Going

Do you know where your programmatic money going? In an increasingly programmatic environment, measuring and understanding your campaign results is essential. The amount of available metrics is vast, but does the assessment of each individual metric truly...
9% - ights/Infographics/Where-is-Your-Programmatic-Spend-Going

75 of Millennials in Brazil Either Access the Internet on Multiple Platforms or Exclusively on Mobile

More than ever, audiences are consuming content across platforms, including mobile. In order to deliver the right message to each audience, consumer habits across these platforms and different types of content need to be understood. These insights can...
9% - ights/Infographics/75-of-Millennials-in-Brazil-Either-Access-the-Internet-on-Multiple-Platforms-or-Exclusively-on-Mobile

Pokemon GO Captures 9 Point 5 Million Mobile Users in the UK

Unless you’ve been living under a Poké Ball the last several weeks, you’ve undoubtedly heard of the new app-based game and overnight sensation Pokémon GO. As one of the first location-based augmented reality games, Pokémon GO mimics your actual “real...
9% - ights/Infographics/Pokemon-GO-Captures-9-Point-5-Million-Mobile-Users-in-the-UK

Malaysia What Does Mobile and Multi-Platform Audience Evolution Mean for Content and Advertising

Mobile and multi-platform usage in the Malaysia market has increased significantly over time. A recent analysis based on data from the comScore Mobile Metrix® and comScore MMXTM Multi-Platform services revealed some key findings.
9% - ights/Infographics/Malaysia-What-Does-Mobile-and-Multi-Platform-Audience-Evolution-Mean-for-Content-and-Advertising

Mobile la destination de reve pour la categorie Travel en France

French summertime delivers peak interest in travel, causing digital audiences to engage heavily with the category. With an audience of 30 million unique visitors in the country, travel websites reached 64% of the French audience in July 2016, and insights...
9% - ights/Infographics/Mobile-dream-destination-for-French-Travel-category-propelling-Airbnb-to-highest-European-reach

Quick insights on the digital travel landscape in APAC

Comscore recently launched a series of reports on the digital travel landscape in APAC. Although largely shaped by the Chinese and Indian consumer to a large extent, there are differences in the adoption of online travel services by market. Read on as...
9% - ights/Infographics/Quick-insights-on-the-digital-travel-landscape-in-APAC

The State of the 2018 European Movie Market

Discover the state of the 2018 European movie market
9% - ights/Infographics/The-State-of-the-2018-European-Movie-Market

Indias Travel Consumers Go Mobile

When it comes to travel, mobile plays an increasingly important role in how digital content is being consumed. In July 2017, 68% of travel category visitors in India accessed content via mobile devices only, and almost two thirds of total digital time...
9% - ights/Infographics/Indias-Travel-Consumers-Go-Mobile

Travel Site Visits Have Increased 12 Over the Last 2 Years in Canada

A recent comScore report, Canadian Interest in Travel Sites, summarizes the main consumer trends of Canadian digital users on travel sites. Using audience and digital consumption data over the last two years, the research shows the activity of Canadian...
9% - ights/Infographics/Travel-Site-Visits-Have-Increased-12-Over-the-Last-2-Years-in-Canada