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What Happens When You Stop Measuring in Silos

This year’s MAD//Fest (1–3 July) came with a mandate: Be Less Boring. And the industry delivered—with bold, brave conversations, and the cultural candour you only get when marketers are off mute.
46% - ights/Blog/What-Happens-When-You-Stop-Measuring-in-Silos

Analysis of Internet Auto Insurance Purchasing Behavior

Over the last decade, insurance companies have become immersed in applications of predictive modeling. One application of predictive modeling that has received a lot of attention but has not been implemented widely as of yet is an analysis of customer...
44% - ights/Presentations-and-Whitepapers/2011/Internet-Auto-Insurance-Purchasing-Behavior

Part 1 Why the Power of Habit Drives Power Law Distributions in Mobile App Usage

A few years ago I read the Charles Duhigg’s excellent book The Power of Habit: Why We Do What We Do in Life and Business. In it he discusses the notion of a “habit loop” governing many of our day-to-day behaviors, which consists of three elements: a cue,...
43% - ights/Blog/Part-1-Why-the-Power-of-Habit-Drives-Power-Law-Distributions-in-Mobile-App-Usage

Comscore Introduces Comprehensive YouTube Audience Measurement Across All Digital Devices

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced comprehensive measurement of YouTube audiences across all digital devices in the US.
39% - ights/Press-Releases/2024/7/Comscore-Introduces-Comprehensive-YouTube-Audience-Measurement-Across-All-Digital-Devices

Comscore Expands YouTube CTV Viewership Measurement to International Markets

Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced an international expansion of its YouTube audience measurement capabilities. For the first time, YouTube Connected TV (CTV) platform reach and volumetrics—covering...
39% - ights/Press-Releases/2025/2/Comscore-Expands-YouTube-CTV-Viewership-Measurement-to-International-Markets

Comscore, the Benchmarking Partner, Powering Social-First Growth Strategy in Sports Media

Comscore Social provides market-level benchmarking reports to help media organisations measure performance, track competitors and guide smarter growth through audience engagement data among others.
39% - e-Studies/Comscore-Powering-Social-First-Growth-Strategy-in-Sports-Media

Comscore and Captivate Make the Case for Incremental Ad Spend in DOOH

Brands continue to allocate more ad dollars towards digital out-of-home (DOOH) with predictions that global ad spend will reach almost $27 billion dollars by 2025.
39% - ights/Blog/Comscore-and-Captivate-Make-the-Case-for-Incremental-Ad-Spend-in-DOOH

Third-Party Cookie Deprecation Is Still on the Horizon

The digital advertising landscape is shifting again and preparing for a future without third-party (3P) signals remains more critical than ever. Google announced yesterday that it will delay the deprecation of third-party cookies past 2024, but that it...
39% - ights/Blog/Third-Party-Cookie-Deprecation-Is-Still-on-the-Horizon

Why Chromes Cookie Decision Wont Halt Privacy Progress

In an unexpected (but not exactly surprising) July 22nd announcement, Google shared it would be abandoning its plan to deprecate third party cookies in 2025, finally ending a nearly five-year long “will they, won’t they” waiting game.
39% - ights/Blog/Why-Chromes-Cookie-Decision-Wont-Halt-Privacy-Progress

The Rise of AI Tools

Artificial Intelligence (AI) has gone mainstream. Whether it is chatbots and assistants to tools for creating text, images, and video, AI is a heavily integrated part of our daily lives and routines. With this massive influx in usage, it begs the need...
39% - ights/Blog/The-Rise-of-AI-Tools