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Employee Spotlight: Comscore's Tershone Phillips on Diversity in the Media Industry and Her Hope for Change
22% -
ights/Videos/Interview/Comscore-s-Tershone-Phillips-on-Diversity-in-the-Media-Industry-and-Her-Hope-for-Change
comScore in Journal of Advertising Research on How Social Media Drives Growth for Brands
The 2015 Warc Prize for Social Strategy is a competition that asks marketers to demonstrate how effectively they had used social media in their marketing efforts. Each case was judged using criteria based on insight and strategic thinking, implementation,...
22% -
ights/Blog/comScore-in-Journal-of-Advertising-Research-on-How-Social-Media-Drives-Growth-for-Brands
TV Needs an Impression-Based Currency for Pay-Per-Performance
22% -
ights/Videos/Interview/TV-Needs-an-Impression-Based-Currency-for-Pay-Per-Performance
New Growth Opportunity for Online Life Insurance in a New Decade
According to soon-to-be published data from comScore, there were 2 million online quotes for life insurance in 2009. Clearly, understanding consumer online shopping behavior and competitor online strategies has never been more important for life insurance...
22% -
ights/Presentations-and-Whitepapers/2010/New-Growth-Opportunity-for-Online-Life-Insurance-in-a-New-Decade
Video + Search: How Online Search Can Drive Innovation in the Online Video Business
comScore's video and search experts explore the ways online video publishers are currently employing online search for their businesses and where search data enables publishers to rethink their video discovery strategies.
22% -
ights/Presentations-and-Whitepapers/2009/Video-Search-How-Online-Search-Can-Drive-Innovation-in-the-Online-Video-Business
Measuring the Future: What Companies Are Doing to Be Ready for TV Measurement in 2030
Let’s put on our futurevision glasses. Think about 2030. Only 8 years from now. Cookies are gone. Everything is “meta.” What are companies doing now, or what should they be doing, to be ready for video measurement then? This panel will talk about what...
22% -
ights/Videos/Interview/Measuring-the-Future-What-Companies-Are-Doing-to-Be-Ready-for-TV-Measurement-in-2030
US Video Advertising as a Percentage of Total Online Video Consumption
According to December 2010 Video Metrix data, video ads comprised 16.4 percent of all videos streamed, up from 12.2 percent in June. Although video ads now account for approximately one in every six videos viewed, they do not yet represent a significant...
22% -
ights/Infographics/US-Video-Advertising-as-a-Percentage-of-Total-Online-Video-Consumption
Navigating Limited Ad Spaces During Key Events
While TV advertising sponsorship remains a key avenue for reaching engaged audiences during key events, Comscore’s advanced TV measurement tools help you identify alternative telecasts for your media plans when ad space is limited.
22% -
ights/Infographics/Navigating-Limited-Ad-Spaces-During-Key-Events
Who Is Using Twitter in France?
Over the past year, Twitters desktop audience has grown by 53 percent, reaching 5.5 million French internet users in November 2012, making France the 7th largest market for Twitter. The number of visitors aged 55+ doubled compared to the previous year...
22% -
ights/Infographics/Who-Is-Using-Twitter-in-France
44 Percent of UK Smartphone Owners Use Their Phone For a Shopping Activity In Store
For UK smartphone owners, their phone has become an important shopping medium. In October 2012, 44 percent of UK smartphone owners performed at least one shopping activity whilst they were in a physical retail store.
22% -
ights/Infographics/44-Percent-of-UK-Smartphone-Owners-Use-Their-Phone-For-a-Shopping-Activity-In-Store
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