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New Comscore Reports Illustrate Measurement Stability to Enhance TV Campaign Confidence

Discover how the release of new reports in Comscore TV are further redefining TV measurement reliability and guiding confident decision-making for effective linear campaign management.
20% - ights/Blog/New-Comscore-Reports-Illustrate-Measurement-Stability-to-Enhance-TV-Campaign-Confidence

Titans of Bollywood News India s masala market

India loves its entertainment and loves to stay up to date with all the happenings of the tinsel town. Social media is constantly flooded with news updates from publishers, getting massive audience engagement. In our latest blog post, " Titans of Bollywood...
20% - ights/Blog/Titans-of-Bollywood-News-India-s-masala-market

Infografico Black Friday Brasil 2023

A Black Friday 2023 teve mais de 1 milhão de ações na categoria Retail, conquistou 129 mil comentários/menções no período em que ocorreu, sendo a melhor performance em relação a BF2022, que contou com 90 mil menções. O time da Comscore Brasil preparou...
32% - ights/Infographics/Infografico-Black-Friday-Brasil-2023

Concert Movies Sing at The Box Office

To have two concert films, “Renaissance: A Film by Beyoncé” this past weekend and the mid-October debut of “Taylor Swift: The Eras Tour,” both topping the weekend box-office chart in a single year is unprecedented and is a testament to the power that...
43% - ights/Blog/Concert-Movies-Sing-at-The-Box-Office

Generative AI Search

Like the introduction of Wi-Fi, there are a handful of transformative moments we can point to in recent decades that have marked abrupt shifts in consumer behavior.
19% - ights/Blog/Generative-AI-Search

2023 Year in Review - INDIA Edition

Gain a comprehensive understanding of the metrics and trends of 2023 in the INDIAN digital and social media landscapes to develop successful strategies in 2024.
7% - ights/Presentations-and-Whitepapers/2023/2023-Year-in-Review-INDIA-Edition

Redes Sociais e Inteligência Artificial, uma combinação de sucesso

Como combinar redes sociais e inteligência artificial e ter sucesso? Obtenha muito conhecimento, insights e inspirações acerca da estrela que é a influencer Lu do Magalu!
7% - ights/Presentations-and-Whitepapers/2023/Redes-Sociais-e-Inteligencia-Artificial-uma-combinacao-de-sucesso

O consumidor “streamer”, quem é e como impactar fortemente esta audiência!

Saiba sobre os mais importantes aspectos deste consumidor moderno, o” streamer”: suas características, aspirações e maneiras de impactá-lo mais forte e facilmente, para saber influenciá-lo tão bem ou melhor do que a TV tradicional fazia!
7% - ights/Presentations-and-Whitepapers/2023/O-consumidor-streamer-quem-e-e-como-impactar-fortemente-esta-audiencia

Generative AI writing editing and designing in 2023

Generative Artificial Intelligence software readily accessible for people to use for personal and professional projects has reached many new milestones in 2023, and deep-learning models that generate images, text, code and other content are now readily...
33% - ights/Blog/Generative-AI-writing-editing-and-designing-in-2023

Connected TV: Perspectivas de crecimiento en Latinoamérica 2023

Nuevamente, Comscore lanza su informe sobre la industria de Connected TV, OTT y Addressable Advertising en América Latina: Edición 2023, con el respaldo de destacadas empresas y asociaciones del ecosistema digital.
7% - ights/Presentations-and-Whitepapers/2023/Connected-TV-Perspectivas-de-crecimiento-en-Latinoamerica-2023