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AOL Proves Audience is 3x Larger After Accounting for International and Mobile Traffic

One of today’s biggest challenges for publishers is conveying the value of their digital audience to advertisers. While an audience’s value depends on many factors, its sheer size (measured in unique visitors) is a major component. It turns out, however,...
21% - ights/Blog/AOL-Proves-Audience-is-3x-Larger-After-Accounting-for-International-and-Mobile-Traffic

Comscore Partners with STRONG Technical Services for Theatre Device Monitoring

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced a partnership with Ballantyne Strong, Inc.’s (NYSE American: BTN) subsidiary STRONG Technical Services, a leader in projection...
21% - ights/Press-Releases/2020/11/Comscore-Partners-with-STRONG-Technical-Services-for-Theatre-Device-Monitoring

Jonathan Jephcott Joins comScore as Consultant for the IAB Australia Digital Audience Tender

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that audience research veteran Jonathan Jephcott has joined comScore as a consultant for the Interactive Advertising Bureau (IAB) Australia Digital Audience Tender....
21% - ights/Press-Releases/2010/10/Jonathan-Jephcott-Joins-comScore-as-Consultant-for-the-IAB-Australia-Digital-Audience-Tender

Comscore Chief Product Officer David Algranati to Speak at Coalition for Innovative Media Measurement Summit

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is excited to announce that Dr. David Algranati, Chief Product Officer, Comscore, will be featured at the Coalition for Innovative Media Measurement’s...
21% - ights/Press-Releases/2021/1/Comscore-Chief-Product-Officer-David-Algranati-to-Speak-at-Coalition-for-Innovative-Media-Measurement-Summit

Comscore Brings Innovation to Podcast Advertising, Enabling Brand Safety Protections for Acast Podcast Inventory

Comscore Brings Innovation to Podcast Advertising, Enabling Brand Safety Protections for Acast Podcast Inventory
21% - ights/Press-Releases/2021/7/Comscore-Brings-Innovation-to-Podcast-Advertising-Enabling-Brand-Safety-Protections-for-Acast-Podcast-Inventory

Comscore and Verisk’s Commerce Signals Expand Cookieless Audience Engagement for Advertisers

New Commerce Signals Predictive Audience Segments will help unlock privacy-friendly audience engagement for retail market
21% - ights/Press-Releases/2021/8/Comscore-and-Verisk-s-Commerce-Signals-Expand-Cookieless-Audience-Engagement-for-Advertisers

Comscore Provides Preferred Method for Local Audience Measurement Currency to Spectrum Reach

Comscore today announced Spectrum Reach is transitioning to the use of Comscore as its preferred source for local audience measurement currency, beginning in its Southeast region.
21% - ights/Press-Releases/2021/7/Comscore-Provides-Preferred-Method-for-Local-Audience-Measurement-Currency-to-Spectrum-Reach

Comscore partners with IAMAI for India’s comprehensive CTV Study to deliver industry-wide insights

Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, today announced a partnership with the Internet and Mobile Association of India (IAMAI) to support its upcoming study on India’s Connected TV (CTV) landscape.
21% - ights/Press-Releases/2024/10/Comscore-partners-with-IAMAI-for-India-s-comprehensive-CTV-Study-to-deliver-industry-wide-insights

Comscore Scores Expanded Partnership with the Green Bay Packers

As the NFL kicks-off its 2023-2024 season, Comscore announced the continuation of its successful media measurement collaboration with the Green Bay Packers, one of the nation’s oldest professional sports teams.
21% - ights/Press-Releases/2023/9/Comscore-Scores-Expanded-Partnership-with-the-Green-Bay-Packers

The Future of Ad Performance and Effectiveness

At the inaugural comScore Industry Summit, I hosted and moderated a panel made up of some of the brightest data-based marketing visionaries out there. Our panel was titled, The Future of Ad Performance and Effectiveness – quite the topic, and one that...
21% - ights/Blog/The-Future-of-Ad-Performance-and-Effectiveness