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The Town 2023 o show em social media
A estreia de um dos eventos mais aguardados pelos paulistanos foi cercada de expectativas e investimentos e ações de grandes marcas. The Town 2023, que ocorreu entre 2 e 10 de setembro, multiplicou nas redes sociais. Confira esta análise que preparamos...
18% -
ights/Blog/The-Town-2023-o-show-em-social-media
Descubre las Tendencias del Consumidor Digital en México
Comscore comparte un completo reporte sobre cómo navega el consumidor digital en México. Este informe resume los hábitos de consumo de los usuarios en sitios y aplicaciones relacionados con el retail, entretenimiento, consumo de noticias, entre otros....
7% -
ights/Presentations-and-Whitepapers/2023/Descubre-las-Tendencias-del-Consumidor-Digital-en-Mexico
Descubre las Tendencias del Consumidor Digital en Argentina
Comscore comparte un completo reporte sobre cómo navega el consumidor digital en Argentina. Este informe resume los hábitos de consumo de los usuarios en sitios y aplicaciones relacionados con el retail, entretenimiento, consumo de noticias, entre otros....
7% -
ights/Presentations-and-Whitepapers/2023/Descubre-las-Tendencias-del-Consumidor-Digital-en-Argentina
Navigating the Future of Ad Monetization with Proximic by Comscore
Proximic by Comscore’s Head of Partnerships, Jessica Trainor, recently sat down with Gina Perino, VP of Ad Operations and Strategy at Blavity Inc.
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ights/Blog/Navigating-the-Future-of-Ad-Monetization-with-Proximic-by-Comscore
New England Sports Shine in Boston MA
The New England Patriots season kicked off versus the Philadelphia Eagles last Sunday.
10% -
ights/Blog/New-England-Sports-Shine-in-Boston-MA
The HFSS Advertising Guide with Comscore: Targeted, Efficient, and Compliant!
Navigating HFSS advertising successfully requires precision and expertise. Comscore works hand in hand with advertisers and their agencies to curate media lists that meet the requirements set out by the Advertising Standards Authority helping your advertising...
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ights/Presentations-and-Whitepapers/2023/The-HFSS-Advertising-Guide-with-Comscore
What is Advertising Addressability?
Our Programmatic Decoded blog series breaks down key topics in the programmatic advertising industry so you can stay in the know.
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ights/Blog/What-is-Advertising-Addressability
El auge global de la Television Conectada CTV
The market for Connected TV (CTV) is expanding globally. While the U.S. leads with 238 million monthly viewers, non-U.S. markets are booming with an average annual growth rate of 16% as of May 2023.
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ights/Blog/Global-rise-of-CTV
Comscore Scores Expanded Partnership with the Green Bay Packers
As the NFL kicks-off its 2023-2024 season, Comscore announced the continuation of its successful media measurement collaboration with the Green Bay Packers, one of the nation’s oldest professional sports teams.
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ights/Press-Releases/2023/9/Comscore-Scores-Expanded-Partnership-with-the-Green-Bay-Packers
College Football Takes Over Portland OR
College football had a strong performance in the Portland, OR market this week across broadcast channels.
14% -
ights/Blog/College-Football-Takes-Over-Portland-OR
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