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Context & Audiences, Targeting In Tandem
7% -
ights/Videos/Interview/Context-Audiences-Targeting-In-Tandem
The Future of Measurement in a Cookieless World
In an increasingly data privacy-driven world, marketers are being challenged to ensure the success of their advertising campaigns, while respecting consumers' privacy and maintaining their trust. As a result, many companies are now planning to go “cookieless”...
7% -
ights/Presentations-and-Whitepapers/2020/The-Future-of-Measurement-in-a-Cookieless-World
Video Metrix® Multi-Platform
Get a complete, unduplicated view of how digital audiences consume video across devices
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ducts/Digital/Multi-Platform-Video-Measurement
Path-to-Purchase Research
Understand the consumer research process leading up to conversion
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ducts/Marketing-Impact/Path-to-Purchase-Research
Marketing Impact
Make marketing investments and business decisions with confidence through Comscore’s Marketing Analytics & Optimization tools
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Finland Top 20 May 2014
In May 2014, 3.6 million people in Finland went online via their desktop PC or laptop, consuming more than 7 billion pages of content. Weather site Foreca saw the strongest growth in visitation among the Top 20 Properties in May 2014.
7% -
ights/Rankings/Finland-Top-20-May-2014
The Perils of Survey Data in CrossPlatform Measurement
Cross-platform measurement is one of the most important topics on marketers’ agenda. Among the key objectives is gaining an understanding of how consumers spread their time and spending across devices so that media spending can be optimized. Some researchers...
7% -
ights/Blog/The-Perils-of-Survey-Data-in-CrossPlatform-Measurement
Germany Top 20 August 2014
56 million users accessed online content through their desktop computers or laptops in Germany in August 2014, with nearly 44 million users watching videos online.
7% -
ights/Rankings/Germany-Top-20-August-2014
Shopping goes mobile
Gian Fulgoni, Executive Chairman & Co-Founder of comScore, discusses the channel shift in retail this year.
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ights/Videos/Interview/Shopping-goes-mobile-Mobile-shopping-spiked-60-percent-this-year
comScore in Journal of Advertising Research on Why the Gross Rating Point Metric Should Thrive in Todays Fragmented Media World
In the following article entitled “Is the GRP Really Dead in a Cross-Platform Ecosystem?” comScore Co-Founder and Chairman Emeritus Gian Fulgoni argues that the GRP will remain vital in the measurement of unduplicated reach and frequency across platforms,...
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ights/Blog/comScore-in-Journal-of-Advertising-Research-on-Why-the-Gross-Rating-Point-Metric-Should-Thrive-in-Todays-Fragmented-Media-World
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