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TV Conectada abrange 41 por cento da populacao digital na America Latina e alavanca oportunidades para anunciantes
En los últimos años, el consumo de Connected TV ha crecido considerablemente en Latinoamérica, alcanzando más de 150 MM de watchers, equivalente a un 41% de la población latinoamericana. Esto no solo refleja un negocio en pleno desarrollo, sino también...
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ights/Press-Releases/2022/12/Gran-oportunidad-para-anunciantes-en-Latinoamerica
Connected TV en America Latina
Comscore en colaboración con IAB Argentina, Chile, Colombia, México, Perú y Uruguay libera una infografía sobre su más reciente estudio de Connected TV, OTT y Addressable Advertising donde resume las precepciones frente a los diversos tipos de publicidad,...
7% -
ights/Infographics/Connected-TV-en-America-Latina
Caminando hacia una medición de audiencia integral
@RTVE ha tenido en el último mes de noviembre más de 49 Millones de vídeos vistos en TikTok, 31 Millones en YouTube y más de 1,1 millones de interacciones en el entorno Meta. ¿Podemos conformarnos con medir la audiencia de RTVE en sus plataformas propias?...
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ights/Blog/Caminando-hacia-una-medicion-de-audiencia-integral
2022 FIFA World Cup the sponsors hitting the back of the net
As we near the final stages of the tournament, we look at how the sponsors are faring.
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ights/Blog/2022-FIFA-World-Cup-the-sponsors-hitting-the-back-of-the-net
Fall TV Premiere Rankings: September to November 2022 in Review
From the fan favorites to the brand new, see which series topped our fall premiere rankings across linear, streaming, and social.
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ights/Presentations-and-Whitepapers/2022/Fall-TV-Premiere-Rankings-September-to-November-2022-in-Review
Comscore Releases Rankings for Digital and General News in Social Media
Comscore, Inc.(NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media, today released the top properties by audience size and engagement (average minutes per user),and General News social engagement (cross-platform actions) in...
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ights/Press-Releases/2022/12/Comscore-Releases-Rankings-for-Digital-and-General-News-in-Social-Media
Retail tis the season of the bargain hunter
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ights/Infographics/Retail-tis-the-season-of-the-bargain-hunter
Adform Rolls-Out Comscore Predictive Audiences Globally
Adform, the leading global independent advertising platform, and Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, today announced an expanded partnership, bringing Comscore Predictive Audiences to Adform’s...
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ights/Press-Releases/2022/12/Adform-Rolls-Out-Comscore-Predictive-Audiences-Globally
2022 Year in Review Music Industry
Music is a big deal every year, but 2022 had some unique conditions that made it an especially interesting industry to watch.
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ights/Blog/2022-Year-in-Review-Music-Industry
Global and Asian Box Office Overview
At the CineAsia Expo 2022, held in Bangkok Thailand [December 5-8], Comscore presented an Overview of the Global Theatrical Box Office Grosses with highlights on Market Shares and change year on year across the different regions around the world.
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ights/Presentations-and-Whitepapers/2022/Global-and-Asian-Box-Office-Overview
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