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Unlocking the Secrets of Effective Advocacy Messaging with Big Data for the 2024 Political Cycle
In the rapidly evolving landscape of political and advocacy communications, every dollar spent counts more than ever. With 2024 poised to break records in political and advocacy ad spending, the need for precision and impact is undeniable.
21% -
ights/Presentations-and-Whitepapers/2023/Unlocking-the-Secrets-of-Effective-Advocacy-Messaging-with-Big-Data-for-the-2024-Political-Cycle
Comscore To Announce First Quarter 2024 Financial Results
Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that it plans to hold a conference call to discuss its financial results for the first quarter ended March 31, 2024 on Tuesday, May 7th at...
21% -
ights/Press-Releases/2024/4/Comscore-To-Announce-First-Quarter-2024-Financial-Results
LinkedIn Financial Customers More Affluent than Facebook Users
A demographic analysis of financial customers who use social media reveals that a greater percentage of visitors to LinkedIn show higher incomes than visitors to Facebook. In Q3 2011, nearly 40 percent of LinkedIn users among financial customers earned...
21% -
ights/Infographics/LinkedIn-Financial-Customers-More-Affluent-than-Facebook-Users
7 Out of 10 Brits Surf Travel Sites
Nearly 106 million users accessed a travel site in the EU5 (France, Germany, Italy, Spain and the UK), reaching 57.7 percent of the internet audience in May 2012. The UK (69.4 percent reach) ranked as the top market for penetration of sites like Priceline.com...
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ights/Infographics/7-Out-of-10-Brits-Surf-Travel-Sites
Online Purchasing of Auto Insurance On the Rise
In recent years, consumers have looked to the Internet to purchase online auto insurance policies at an ever-increasing rate. comScore's 2011 Online Auto Insurance Report, a two-part series on online auto insurance shopping and servicing, follows the...
21% -
ights/Infographics/Online-Purchasing-of-Auto-Insurance-On-the-Rise
Male Viewers Spend Twice as Much Time Consuming Online Video in Spain
In Spain, 20.7 million viewers watched 158 online videos, accounting for an average of 18.3 hours per viewer during September 2011. When looking at the age split, the 15-24 year olds are the heaviest viewers, watching an average of 22.2 hours of online...
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ights/Infographics/Male-Viewers-Spend-Twice-as-Much-Time-Consuming-Online-Video-in-Spain
LTE Adoption Grows Nearly Tenfold in Past Year
Among the new features to be included in the iPhone 5, the capacity to support LTE network connectivity stands out as perhaps one of the most heavily-anticipated improvements to the device and one that represents a significant upgrade to the mobile web...
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ights/Infographics/LTE-Adoption-Grows-Nearly-Tenfold-in-Past-Year
BT Group Overtakes BSkyB as Top UK Display Advertiser
In 2011, BSkyB (British Sky Broadcasting Group) consistently ranked as the top display advertiser in the UK. In Q4 2011 alone, BSkyB accounted for over 4.4 billion ad impressions, nearly double the amount for BT Group (over 2.4 billion). In Q3 2012, however,...
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ights/Infographics/BT-Group-Overtakes-BSkyB-as-Top-UK-Display-Advertiser
How Finland Online Users consume Content across Mobile Devices
While today’s Multi-Platform-Users’ ubiquitous media consumption provides publishers and advertisers with new playing fields and opportunities to engage with audiences, it also increases the need for platform-specific insights.
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ights/Infographics/How-Finland-Online-Users-consume-Content-across-Mobile-Devices
Email is Top Usage Category for EU5 Smartphone Audience
The 131.5 million smartphone users across the EU5 countries (Spain, Italy, France, UK and Germany) had a big appetite for communication and news-related services in October 2012. When looking at the top ten activities on smartphones, almost 2 out of 3...
21% -
ights/Infographics/Email-is-Top-Usage-Category-for-EU5-Smartphone-Audience
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