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The State of Social Media

The State of Social Media 2021 explores the platforms, categories, brands, and content steering the growth of the social media universe and internet culture and unpacks for marketers the key drivers of engagement.
11% - ights/Presentations-and-Whitepapers/2022/The-State-of-Social-Media

Brand Innovators Sports Marketing Upfronts

Brand Innovators Sports Marketing Upfronts
20% - ights/Videos/Interview/Brand-Innovators-Sports-Marketing-Upfronts

How to navigate the world of advertising measurement tools in 2022

Today’s media landscape is evolving quickly. If the commercial messages of ad agencies and brands are to be effective, keeping pace with these changes is essential.
19% - ights/Blog/How-to-navigate-the-world-of-advertising-measurement-tools-in-2022

Comscore to Announce Fourth Quarter and Full Year 2021 Financial Results

Comscore, Inc. (Nasdaq: SCOR) announced that it plans to hold a conference call on Monday, February 28th at 5:00 p.m. ET to discuss its financial results for the fourth quarter and full year ended December 31, 2021.
16% - ights/Press-Releases/2022/2/Comscore-to-Announce-Fourth-Quarter-and-Full-Year-2021-Financial-Results

Whats Trending Leading Up to the Super Bowl A National and Local Story of Momentum

The blockbuster spectacle that is Super Bowl LVI is gaining momentum on both the national and local levels leading up to the game. The Super Bowl is one of those rare moments in time that blends sports, entertainment, media, and advertising in its peak...
15% - ights/Blog/Whats-Trending-Leading-Up-to-the-Super-Bowl-A-National-and-Local-Story-of-Momentum

Your 2022 Guide to Privacy-Forward Programmatic Audience Targeting

Stay ahead of the game and learn how to compete in a cookie-free world by using Comscore Predictive Audiences guide to programmatic audience targeting.
7% - ights/Presentations-and-Whitepapers/2022/Privacy-Forward-Programmatic-Audience-Targeting

Comscore anuncia la adquisicion de Shareablee

Comscore (NASDAQ: SCOR), ha anunciado la adquisición de Shareablee, la empresa líder en medición y análisis en redes sociales. Con esta incorporación, Comscore planea expandir sus mediciones de audiencia MMX® y Video Metrix® para incluir los indicadores...
7% - ights/Press-Releases/2022/2/Comscore-anuncia-la-adquisicion-de-Shareablee

Social Media Monetization for Media Sellers

In this webinar, we shared how media companies and sellers can gain an unmatched understanding of consumer engagement across social media platforms and earn the potential dollars that flow from unlocking desirable audiences on social media.
20% - ights/Presentations-and-Whitepapers/2022/Social-Media-Monetization-for-Media-Sellers

Your 2022 Guide to Privacy-Forward Programmatic Audience Targeting

Stay ahead of the game and learn how to compete in a cookie-free world by using the Comscore Predictive Audiences guide to programmatic audience targeting.
11% - ducts/Programmatic-Targeting/Privacy-Forward-Programmatic-Audience-Targeting

Its time to divest from the misinformation ecosystem

As we enter a new year with an evolving media environment and huge political ramifications at play, it has become increasingly risky for advertisers to align safely within reliable news content. Online misinformation has moved beyond that of being...
19% - ights/Blog/Its-time-to-divest-from-the-misinformation-ecosystem