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Cookieless Audience Targeting Partnership Series

Is your targeting strategy future-proofed for a cookie-free world? Comscore offers privacy-friendly targeting capabilities that enable advertisers to reach audiences based on granular consumer behavior across digital, mobile, and connected TV (CTV) campaigns....
14% - ights/Presentations-and-Whitepapers/2021/Cookieless-Audience-Targeting-Partnership-Series

AI in the US Young people at the forefront of ChatGPTs momentum

On average, interest in AI in the U.S. shot up 119% over the period Q4 2020 to Q4 2022.
14% - ights/Blog/AI-in-the-US-Young-people-at-the-forefront-of-ChatGPTs-momentum

Sneak Peak State of Gaming 2023

Gaming has been a growing area of media for years; during the beginning of the pandemic we observed significant growth in the space as more gamers had time at home, and this past year was yet another big year for games and related content.
14% - ights/Blog/Sneak-Peak-State-of-Gaming-2023

Comscore Predictive Audiences Drive Campaign Performance for Amusement Park Brand

A leading amusement park in Sweden, seeks most effective targeting to drive YouTube campaign performance
14% - e-Studies/Comscore-Predictive-Audiences-Drive-Campaign-Performance-for-Amusement-Park-Brand

Comscore Predictive Audiences and Channel Factory Use Cookieless Targeting to Drive Awareness of Political Candidate

Channel Factory used Comscore’s cookie-free Predictive Audiences to help a political candidate drive awareness through YouTube.
14% - e-Studies/Comscore-Predictive-Audiences-and-Channel-Factory-Use-Cookieless-Targeting-to-Drive-Awareness-of-Political-Candidate

Comscore Campaign Ratings Local

CCR Local Reporting helps advertisers gain person-level insights into campaign performance in the U.S. Top the U.S. Top 100 Ranked Markets + 29 Additional Markets Hispanic Markets​
14% - e-Studies/Comscore-Campaign-Ratings-Local

Comscore Predictive Audiences Drive Campaign Performance for Automotive Brand

H&L used Comscore’s privacy-friendly contextual audiences to help a leading automotive brand achieve the most efficient Cost-Per-Action.
14% - e-Studies/Comscore-Predictive-Audiences-Drive-Campaign-Performance-for-Automotive-Brand

Validate LDA Compliance with Comscore Campaign Ratings Measurement


14% - e-Studies/Validate-LDA-Compliance-with-Comscore-Campaign-Ratings-Measurement

Flexible by Design

If you work in media, you already know: this industry never sleeps. It’s fast-moving, complex, and in a constant state of reinvention. But even by our standards, what’s happening right now is BIG.
14% - ights/Blog/Flexible-by-Design

Indonesias Mobile Only Population and Mobile Consumer Behaviour

comScore recently announced the launch of MMX Multi-Platform, along with major upgrades to Mobile Metrix in Indonesia, with the introduction mobile consumer panel data. This Android mobile panel expands comScore’s measurement of mobile audiences in Indonesia...
14% - ights/Infographics/Indonesias-Mobile-Only-Population-and-Mobile-Consumer-Behaviour