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The State of Social Media Brasil

Em um cenário com diversas plataformas e formatos de conteúdo, compreender a evolução do consumo é essencial para decisões mais estratégicas.
28% - ights/Presentations-and-Whitepapers/2025/The-State-of-Social-Media-Brasil

Could observed digital behaviour have beaten the polls in the 2015 UK General Election

One of the biggest surprises of the 2015 UK general election was not the Conservative Party’s victory, but rather the gulf in seats won between them and their nearest rivals. This surprise was exacerbated by the extent to which the result varied from...
27% - ights/Blog/Could-observed-digital-behaviour-have-beaten-the-polls-in-the-2015-UK-General-Election

O Fim dos Cookies esta proximo

Fique atento: a nossa narrativa permanece em termos de trabalhar com a indústria em torno da mudança proativa de medição para não depender de cookies (ou outros sinais 3P).
27% - ights/Blog/O-Fim-dos-Cookies-esta-proximo

Q and A Search: Who, What, Where, When, Why and How

A search query, in its essence, is a question requiring an answer. Fortunately the search engines are intelligent enough to find us what we need with most any query, but some inquiries require more specification than just a term. Searchers use modifiers...
27% - ights/Blog/Q-and-A-Search-Who-What-Where-When-Why-and-How

There's Something Happening Here... And What It Is Is Becoming Clearer

I’ve been involved in measuring advertising effectiveness for much of my 40 year market research career, most often using behavioral metrics such as sales to gauge advertising’s ROI. During this time, I’ve become a big believer in the importance of reach...
27% - ights/Blog/There-s-Something-Happening-Here-And-What-It-Is-Is-Becoming-Clearer

Do GRPs Have a Place in Online Media?

In the fall of 1980, as a second-half senior at NYU, I was taking a class called Advertising and Media Planning. I'd already begun working part-time at Arbitron, so I thought I knew a thing or two. On the midterm, one of the questions was: "Define Gross...
27% - ights/Blog/Do-GRPs-Have-a-Place-in-Online-Media

The U.S. Mobile App Report

The days of desktop dominance are over. Mobile has swiftly risen to become the leading digital platform, with total activity on smartphones and tablets accounting for an astounding 60 percent of digital media time spent in the U.S. The fuel driving mobile’s...
27% - ights/Presentations-and-Whitepapers/2014/The-US-Mobile-App-Report

Optimise Toward Golden Impressions to Put Trust Back Into Digital Advertising

The issues of viewability, brand safety and invalid traffic, particularly non-human traffic, have increasingly given rise to negative connotations for our industry. These combined have slowly dripped away at the underlying faith in the digital ecosystem....
27% - ights/Blog/Optimise-Toward-Golden-Impressions-to-Put-Trust-Back-Into-Digital-Advertising

Cross-Platform: liderando o futuro da medição digital

No último ProXXIma, um dos principais eventos da indústria no País, a Comscore Brasil marcou presença e também apresentou o painel “Cross-Platform, transformando a medição de mídia no Brasil”.
27% - ights/Presentations-and-Whitepapers/2024/Cross-Platform-liderando-o-futuro-da-medicao-digital

Social Questions: What Social Metrics Matter Most to You?

The latest in our Social Questions series asks industry leaders which data they focus on to best measure their performance.
27% - ights/Videos/Interview/Social-Questions-What-Social-Metrics-Matter-Most-to-You