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Comscore Achieves Full JIC Certification for National TV Measurement

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that the U.S. Joint Industry Committee (JIC) has expanded Comscore’s certification for its national TV measurement solution...
5% - ights/Press-Releases/2025/7/Comscore-Achieves-Full-JIC-Certification-for-National-TV-Measurement

The State of Social Media Brasil

Em um cenário com diversas plataformas e formatos de conteúdo, compreender a evolução do consumo é essencial para decisões mais estratégicas.
28% - ights/Presentations-and-Whitepapers/2025/The-State-of-Social-Media-Brasil

FlexPoint boosts CTV incremental reach by 23% for congressional candidate

FlexPoint used Proximic linear TV exposure segments by Comscore to reduce overlap between linear and digital ads.
5% - fts/FlexPoint-boosts-CTV-incremental-reach-by-23-percent-for-congressional-candidate

2025 Holiday Audience Guide

Sleigh Your Campaigns with Our 2025 Holiday Segment Guide
5% - ights/Presentations-and-Whitepapers/2025/2025-Holiday-Audience-Guide

Dati Comscore: il mondo celebra il mese del Pride 2025 sui social media

Pride is more than a celebration. It empowers visibility and dignity, strengthens community and celebrates LGBTQ+ contribution to culture. Our latest Fast Facts spotlights the voices, brands and content that marched ahead on social media.
11% - ights/Infographics/Fast-Facts-The-World-Celebrates-Pride-Month-2025-on-Social-Media

Comscore Adds Social Incremental Audiences To Nine More International Markets

Comscore (NASDAQ: SCOR), a global, trusted partner for planning, transacting, and evaluating media today announced the inclusion of social metrics in its MMX Platform suite for 9 international market s: Chile, Colombia, Peru, Germany, Ireland, Taiwan,...
5% - ights/Press-Releases/2025/7/Comscore-Adds-Social-Incremental-Audiences-To-Nine-More-International-Markets

RIPGRPs Evolving the Metrics That Move Us Forward

TV measurement is finally having its moment in the spotlight. Not long ago, GRPs (Gross Rating Points) were the headline act built for an era when content was broadcast to the masses and media plans followed predictable rhythms. But today, the ecosystem...
17% - ights/Blog/RIPGRPs-Evolving-the-Metrics-That-Move-Us-Forward

El Efecto Influencer: Cómo impactan los influencers en el mundo y en Perú

En este informe te contamos cómo los creadores de contenido están moviendo el engagement en el mundo, con datos clave sobre Perú. Además, te compartimos las métricas que marcan el éxito en 2025
5% - ights/Presentations-and-Whitepapers/2025/El-Efecto-Influencer-Impulsando-el-Engagement-Peru

El Efecto Influencer: Cómo impactan los influencers en el mundo y en Colombia

En este informe te contamos cómo los creadores de contenido están moviendo el engagement en el mundo, con datos clave sobre Colombia. Además, te compartimos las métricas que marcan el éxito en 2025
5% - ights/Presentations-and-Whitepapers/2025/El-Efecto-Influencer-Impulsando-el-Engagement-Colombia

El Efecto Influencer: Cómo impactan los influencers en el mundo y en Chile

En este informe te contamos cómo los creadores de contenido están moviendo el engagement en el mundo, con datos clave sobre Chile. Además, te compartimos las métricas que marcan el éxito en 2025
5% - ights/Presentations-and-Whitepapers/2025/El-Efecto-Influencer-Impulsando-el-Engagement-Chile