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Number of U.S. Mobile Financial Account Users Surges 54 Percent to 30 Million in Past Year

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the latest insights on the state of the mobile financial services market from its quarterly Mobile Financial Advisor report. The report found that in Q4 2010, 29.8...
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On Branding Versus Direct Response Advertising

A few weeks ago, I had the pleasure of doing the kickoff keynote presentation at OMMA Global Hollywood and then participated on a panel discussing the state of the advertising industry. We touched on the relative merits of direct response versus branding...
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comScore Brand Crosses India

45 degrees C, 3850 kms, heatwaves, sleepless nights and plenty of the shady situations. Sounds awful, but it was the best two weeks, ever. It wasn't just an adventure through India in a crappy rickshaw, it was a cultural and historical excursion, a culinary...
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From “Goat” to “Hero”: The Saga of the IAB Summit

Who would have thought, a few weeks ago, that Randy Rothenberg, President & CEO of the IAB, would refer to comScore and Netratings as “the heroes of the interactive marketing and media ecosystem”?
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Ad Fraud in Mobile Advertising The Next Battleground

The often-quoted suggestion that “the only thing necessary for the triumph of evil is for good men to do nothing” was first uttered long before sophisticated digital advertising fraud threatened marketing budgets around the globe, but the principles have...
25% - ights/Blog/Ad-Fraud-in-Mobile-Advertising-The-Next-Battleground

Part 2 Why the Power of Habit Drives Power Law Distributions in Mobile App Usage

In the first part of this blog post, we discussed the power of habit in driving smartphone app usage and how the biggest names in digital media generally have an advantage as more media consumption shifts to digital. One of the ways we see this advantage...
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IAB Peru Interviews Jodi McDermott comScore Group VP

comScore's Digital Analytix solution Selected as New Technology of the Year by the DAA. Metrics have a direct relation to business objectives. If not measured qualitatively and quantitatively our efforts and their results are unknown, misunderstood or...
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The Effect of Non-Human Traffic on Your Ad Campaigns ROI

This is the first in a series of blog posts on combating the industry issues of ad fraud, non-human traffic and viewability. These posts will break down key impacts to the advertising ecosystem and share how comScore is leading the way in tackling these...
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Best Times to Post on Social: Food and Grocery Brands

For content strategists and social media managers, it can be difficult to schedule posts. When will the audience be most likely to engage? How do you capture the most attention on your content? What times are best for what social media platforms?
25% - ights/Blog/Best-Times-to-Post-on-Social-Food-and-Grocery-Brands

Infografico Black Friday Brasil 2023

A Black Friday 2023 teve mais de 1 milhão de ações na categoria Retail, conquistou 129 mil comentários/menções no período em que ocorreu, sendo a melhor performance em relação a BF2022, que contou com 90 mil menções. O time da Comscore Brasil preparou...
25% - ights/Infographics/Infografico-Black-Friday-Brasil-2023