Search for "proporcja bazowa do faktur na przełomie roku" returned 5273 matches

Acompáñenos con un café y un webinar cada semana. De nuestra casa a la suya

Comscore ha diseñado una serie de webinars para que nos acompañe virtualmente para tomar un café mientras compartimos insights sobre la industria sobre la cambiante tendencia en el consumo de medios en las diferentes plataformas.
25% - ights/Presentations-and-Whitepapers/2020/Coffee-with-Comscore-Conozca-la-serie-de-webinars-que-hemos-preparado-para-usted

Cookieless, uma nova era

Gabriel Mazzutti – Head of Addressability Brasil na LiveRamp, conversa em entrevista com Bianca Scatamburlo, Manager, Syndicated Client Insights na Comscore Brasil, a sua visão sobre o fim da era dos cookies, dá dicas de como a indústria deve se preparar...
25% - ights/Videos/Presentation/Cookieless-uma-nova-era

A comScore lanca o novo Estudo Global do Mobile que fornece um retrato do mobile em 14 mercados

Hoje, a comScore, Inc. publicou um novo estudo, chamado “Estudo Global do Mobile”. Este relatório analisa as audiências, categorias de conteúdo e apps do mobile que estão mudando o panorama digital do mundo todo. O estudo utiliza dados de múltiplas plataformas...
25% - ights/Press-Releases/2017/12/A-comScore-lanca-o-novo-Estudo-Global-do-Mobile-que-fornece-um-retrato-do-mobile-em-14-mercados

Radiohead Redux

Many of the readers of this blog will probably remember the firestorm caused by comScore’s release of statistics regarding Radiohead’s unique online offer to “pay what you want” to download their new album, “In Rainbows.” comScore’s data showed that about...
25% - ights/Blog/Radiohead-Redux

The Relaunch of Syfy: When Search Shapes the Brand

How do you define a "brand?" Traditionally when you think of a brand, you might envision a logo, a sponsorship, perhaps even an ad campaign. The American Marketing Association defines a brand as a "name, term, sign, symbol or design, or a combination...
25% - ights/Blog/The-Relaunch-of-Syfy-When-Search-Shapes-the-Brand

The Revenge of Neglected Brands

Many small brands are never advertised on TV and do not get to experience the glamour and rewards of brand advertising. Often, the reason is the unattractive economics of trying to reach a low incidence buyer base. For instance, in a product category...
25% - ights/Blog/The-Revenge-of-Neglected-Brands

comScore Launches AdEffx Campaign Essentials™ in Europe

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the European launch of comScore AdEffx™ Campaign Essentials, a powerful new audience measurement tool. The new online dashboard features several highly sought after...
25% - ights/Press-Releases/2011/4/comScore-Launches-AdEffx-Campaign-Essentials-in-Europe

App Wars: Does the little guy have a chance against Facebook, Apple & Google?

It’s no secret that mobile is the way of the future. But what does it take to make a successful app? Are certain categories more popular than others? Do free apps do better than paid? Gian Fulgoni, comScore co-founder, provides answers on Yahoo Finance.
25% - ights/Videos/Interview/App-Wars-Does-the-little-guy-have-a-chance-against-Facebook-Apple-and-Google

Premium Publishers Drive Much Higher Brand Lift Particularly Mid Funnel

comScore recently conducted research examining the branding effectiveness of digital display and video ads appearing on Digital Content Next (DCN) member sites compared to non-member sites. DCN is a consortium of digital publishers whose brands have a...
25% - ights/Blog/Premium-Publishers-Drive-Much-Higher-Brand-Lift-Particularly-Mid-Funnel

プログラマティック広告：ブランド指標と配信指標への影響、そして広告主が効果を高めるためにできること

Programmatic adoption has continued to soar across the globe bringing with it numerous potential benefits. With these benefits though, issues of transparency and media quality have come to the forefront as advertisers and their agencies evaluate whether...
25% - ights/Presentations-and-Whitepapers/2017/Programmatic-Advertising-The-Impact-on-Brand-and-Delivery-Metrics