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Theres a 20 Billion Pot of Gold at the End of the Mobile Advertising Rainbow

Big data may be king these days, but a strong narrative can help ideas resonate and spur action. Here is the story to tell of why mobile will begin to effectively monetize, as told in three acts.
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Are Smartphones the Swiss Army Knife of the Millennial Generation

By now everyone is aware how smartphones have ushered in a new digital age of mobile technology. Online engagement on mobile devices surpassed desktop in 2013, and the majority of our digital media consumption now takes place specifically on apps. Mobile,...
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Brand activism: do consumers care

In the second of our blog posts in this series, we will provide a few highlights regarding the second myth, Activism is good for business. Read the full report for more details.
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The Dress A Case Study of Flash Crowds and Invalid Traffic

On Feb 26, 2015 a photo of this dress was posted to Tumblr. The author asked other visitors to help resolve a friendly dispute about whether the dress was white-and-gold or black-and-blue. Controversy about the perceived colors in the picture drew sudden...
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European E-Commerce Pre-Holiday Survey


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Demand for Mobile Financial Services Poised to Grow with Increased Penetration of Smartphones and 3G Service


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Understanding the Importance of Virtual MVPDs

In this blog post, we will examine Comscore OTT Intelligence data, which provides clients with critical insight into consumer over-the-top (OTT) streaming activity on TV-connected devices, including smart TVs, streaming sticks and boxes and gaming consoles....
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Which Brand Won Social Gold at Sochi

NBC Olympics dominated the social sphere over the course of the Sochi Games, outperforming brand pages with larger and more consistently engaged fan bases. Even compared to the NFL during the lead up to and day of the Super Bowl, NBC Olympics had a five...
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Insights from INTERACT: Our Inaugural Summit

At Shareablee, we’re always asking ourselves: How will this data help you succeed?”. Our inaugural INTERACT Summit earlier this month in New York was our latest forum for helping answer that question with you, during an action packed day of curated engagement...
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The Constant of Quality

In the battle for consumer attention, publishers, brands, and influencers can be tempted to chase vanity metrics and other instantly gratifying “quick wins”.
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