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comScore Releases The 2010 Europe Digital Year in Review

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released The comScore 2010 Europe Digital Year in Review. This inaugural report provides a comprehensive overview of key trends in the European digital media landscape, including...
11% - ights/Press-Releases/2011/2/comScore-Releases-The-2010-Europe-Digital-Year-in-Review

2010 Europe Digital Year in Review

Instant Messengers were once one of the most popular pastimes online but times have changed with consumers spending 39 percent less time using IM. In their place, Social Networking sites have eclipsed most other activities.
11% - ights/Infographics/2010-Europe-Digital-Year-in-Review

Weather Forecast? Don’t know, check Google...

In December 2010, about 85 million internet users visited Weather websites, representing more than 40% of the US online population. Considering this does not even include those getting their weather from other internet driven sources (apps on their desktops/cell...
12% - ights/Blog/Weather-Forecast-Don-t-know-check-Google

As U.S. Consumers’ Economic Sentiment Improves Slightly, Inflation Rears its Ugly Head

As gas prices began their rapid climb in 2007 (and later as they caused a knock-on increase in food prices) this gradually reduced the amount of disposable income in consumers’ wallets - to a degree that caused a slowdown in e-commerce growth beginning...
5% - ights/Blog/As-U.S.-Consumers-Economic-Sentiment-Improves-Slightly-Inflation-Rears-its-Ugly-Head

comScore Media Metrix Ranks Top 50 US Web Properties for January 2011

Americans’ Web activity in January saw gains in a few main content categories: Taxes, Travel and Career Resources. Many Americans wasted no time in beginning their annual tax filing duties, as the number of visitors to Tax sites surged. Travel and careers...
5% - ights/Press-Releases/2011/2/comScore-Media-Metrix-Ranks-Top-50-US-Web-Properties-for-January-2011

Top 10 Mobile Trends of 2010: Highlights from comScore’s Mobile Year in Review

Earlier this week comScore released our inaugural Mobile Year in Review report, a comprehensive 30-page report full of data, charts and graphs highlighting the key mobile media trends of the year in the U.S. EU5 (UK, France, Germany, Spain and Italy),...
12% - ights/Blog/Top-10-Mobile-Trends-of-2010-Highlights-from-comScore-s-Mobile-Year-in-Review

Top Mobile Activities in the US EU5 and Japan

An analysis of the top mobile activities across the U.S, Europe and Japan revealed varying degrees of mobile usage across activities. In many cases, mobile users in Japan displayed the strongest propensity for mobile media usage across categories.
11% - ights/Infographics/Top-Mobile-Activities-in-the-US-EU5-and-Japan

Social Networking Accounts for 1 of Every 5 Minutes Spent Online in Australia

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released The State of the Internet in Australia, which looks at the latest trends in digital consumer behavior in the market. The findings of the report were also recently presented...
11% - ights/Press-Releases/2011/2/Social-Networking-Accounts-for-1-of-Every-5-Minutes-Spent-Online-in-Australia

Mind the GRP

Far from being dead, GRPs look alive these days. At least for those advertisers and agencies dealing with large brand focused advertising budgets. Yes, they´re not the only answer, but they´re instrumental in the evolution from a narrow, direct response...
11% - ights/Blog/Mind-the-GRP

Display Advertising Trends in the Financial Services Industry

As display advertising continues to grow, understanding this landscape and optimizing the effectiveness of display ad campaigns has never been more important for companies in all segments of financial services – banking, credit cards, brokerage, insurance,...
5% - ights/Presentations-and-Whitepapers/2011/Display-Advertising-Trends-in-the-Financial-Services-Industry