Search for "proporcja bazowa do faktur na przełomie roku" returned 5273 matches

Age Matters: Ad Sensitivity in Online TV Programming

With viewership of long form content on a rapid upward trajectory and its addressable audience representing more than 80 million Americans, we are clearly in an era of significant opportunity for the online video advertising market. But despite its growth,...
21% - ights/Blog/Age-Matters-Ad-Sensitivity-in-Online-TV-Programming

Facebook Graph Search: What Happens When Utility and Frequency Collide?

With Facebook’s widely covered recent announcement that introduced Graph Search, many are asking whether or not this new brand of search has the ability to both gain traction among users and disrupt the current “Google habit”.
21% - ights/Blog/Facebook-Graph-Search-What-Happens-When-Utility-and-Frequency-Collide

comScore and Our Continued MRC Accreditation Momentum

In January, after a long and constructive process, comScore announced that the Media Rating Council (MRC) had accredited Media Metrix, our flagship content audience measurement product, in the US. This was a significant development for both comScore and...
21% - ights/Blog/comScore-and-Our-Continued-MRC-Accreditation-Momentum

comScore Study Finds Advertising on Premium Publisher Sites Drives Higher Ad Effectiveness

comScore (NASDAQ: SCOR) today announced the publication of its latest report, The Halo Effect: How Advertising on Premium Publishers Drives Higher Ad Effectiveness. The research and resulting study examines the branding effectiveness of digital display...
21% - ights/Press-Releases/2016/7/comScore-Study-Finds-Advertising-on-Premium-Publisher-Sites-Drives-Higher-Ad-Effectiveness

Cuatro simples preguntas para hacer de la publicidad algo mejor para todos

The volume of writing on the themes of invalid traffic (IVT), ad viewability and associated threats to digital advertising demonstrates clear desire within the industry to tackle these topics.
21% - ights/Blog/Four-Simple-Questions-to-Make-Advertising-Better-for-Us

Getting Back to the Advertising Metrics That Matter

Since comScore’s recent announcement that we will be offering free viewability measurement globally, I have had several conversations with advertisers, media agencies and publishers. The response to the news has been quite positive with many questions...
21% - ights/Blog/Getting-Back-to-the-Advertising-Metrics-That-Matter

Ad Fraud and Non-Human Traffic How Rampant is the Problem

If you’ve read any news about digital advertising lately, chances are you have seen more than a few headlines about ad fraud and non-human traffic (NHT). It’s no secret that these issues do plague the industry, but just how rampant are they?
21% - ights/Blog/Ad-Fraud-and-Non-Human-Traffic-How-Rampant-is-the-Problem

The Smart Speaker Frenzy and Why Its Happening

If you’ve been technology shopping this past 2019 holiday season, or you tuned into the January 2020 Consumer Electronics Show (CES), you’ll no doubt have noticed smart speakers everywhere. Why are device manufacturers in a frenzy over smart speakers,...
21% - ights/Blog/The-Smart-Speaker-Frenzy-and-Why-Its-Happening

What consumers in Europe do online during the lockdown

This article is part of a series of insights that reveal the impact of the coronavirus pandemic on online consumer behaviour.
21% - ights/Blog/What-consumers-in-Europe-do-online-during-the-lockdown

Control and Transparency the Key to Furthering Programmatic in Asia Pacific

Programmatic technologies offer media buyers and advertisers a wonderful opportunity to improve campaign performance but for programmatic to be truly embedded, advertisers need control and transparency around their investment in programmatic.
21% - ights/Blog/Control-and-Transparency-the-Key-to-Furthering-Programmatic-in-Asia-Pacific