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Four Ways to Improve Display Advertising

Last week I spoke at the annual ARF Re:Think Conference on the topic of how to improve the monetization of display ads. It’s a common refrain in our industry that, despite the many virtues of the Internet, on a relative basis digital ad spending continues...
5% - ights/Blog/Four-Ways-to-Improve-Display-Advertising

.Fox Networks and comScore Reveal Ground-Breaking Findings About the Branding Impact of Online Advertising

.Fox Networks (pronounced “dot-fox”), the leading global online network from Fox International Channels (FIC) and comScore, a leader in measuring the digital world, today unveiled the findings of a ground-breaking U.K. study.
11% - ights/Press-Releases/2010/3/Fox-Networks-and-comScore-Reveal-Ground-Breaking-Findings-About-the-Branding-Impact-of-Online-Advertising

The Power of Plan Metrix: Using Plan Metrix and comScore Data for Powerful Media Planning

During this webinar, comScore’s Product Specialist, John Triggs, shows you how to conduct powerful audience analyses with data that connects consumer’s attitudes and lifestyle with their online behavior.
5% - ights/Presentations-and-Whitepapers/2010/The-Power-of-Plan-Metrix

comScore Releases Results of Study on Apple iPad

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of a survey of 2,176 Internet users regarding their awareness, attitudes and opinions of the Apple iPad and other e-readers/tablet devices. Results were...
11% - ights/Press-Releases/2010/3/comScore-Releases-Results-of-Study-on-Apple-iPad

Travel Websites in Singapore Amass Record Number of Visitors

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on visitation to online Travel sites in Singapore, which found that more than 40 percent of Singapore’s Web population visited a Travel site in January. Nearly...
11% - ights/Press-Releases/2010/3/Travel-Websites-in-Singapore-Amass-Record-Number-of-Visitors

comScore Media Metrix Ranks Top-Growing Properties and Site Categories for February 2010

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. Web activity at the top-growing properties and site categories for February 2010 based on data from the comScore Media Metrix service....
5% - ights/Press-Releases/2010/3/comScore-Media-Metrix-Ranks-Top-Growing-Properties-and-Site-Categories-for-February-2010

Chatroulette Takes the College Crowd by Storm

If you’ve been paying attention to the blogs over the past month, you’ve probably started noticing an increasing focus on (and maybe even an obsession with?) Chatroulette.
11% - ights/Blog/Chatroulette-Takes-the-College-Crowd-by-Storm

How Online Advertising Works: Whither the Click in Europe?

Are low click rates evidence that display ad campaigns have not had any impact on consumer behavior? Or, does online display advertising work in a similar way to traditional offline advertising with multiple exposures over time being needed to effect...
5% - ights/Presentations-and-Whitepapers/2010/How-Online-Advertising-Works-Whither-the-Click-in-Europe

Whither the Click? comScore Releases European Study Highlighting the View-Through Impact of Online Display Advertising


11% - ights/Press-Releases/2010/3/Whither-the-Click-comScore-Releases-European-Study-Highlighting-the-View-Through-Impact-of-Online-Display-Advertising

comScore Releases February 2010 U.S. Search Engine Rankings

comScore today released its monthly comScore qSearch analysis of the U.S. search marketplace. In February 2010, Americans conducted 14.5 billion core searches, with Google Sites accounting for 65.5 percent search market share.
11% - ights/Press-Releases/2010/3/comScore-Releases-February-2010-U.S.-Search-Engine-Rankings