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Indústria de Viagens no Brasil: comportamentos do consumidor online
Um setor com grande oportunidade de crescimento no Brasil: esta é a indústria de viagens que, desde companhias aéreas até hotéis e agências de viagens, possui insights muito valiosos sobre os comportamentos do consumidor online, o qual abordamos neste...
21% -
ights/Presentations-and-Whitepapers/2022/Industria-de-Viagens-no-Brasil-comportamentos-do-consumidor-online
Como foi a atuacao do Big Brother Brasil 21 nas redes sociais
Nesta análise, coletamos alguns dados sobre a atuação do programa de TV Big Brother Brasil 21 nas redes sociais. Incluindo dados sociais sobre interações, menções, engajamento de patrocinadores e muito mais!
21% -
ights/Infographics/Como-foi-a-atuacao-do-Big-Brother-Brasil-21-nas-redes-sociais
Carnaval 2018 O brilho da Avenida reluziu no digital
Os dados coletados pela comScore através da ferramenta de listening de redes sociais, Social Studio, mostram que o volume de menções que já havia sido alto em 2017, aumentou em 82% no carnaval deste ano, registrando mais de 184 mil menções sobre o Carnaval...
21% -
ights/Blog/Carnaval-2018-O-brilho-da-Avenida-reluziu-no-digital
Servicos Financeiros um panorama do consumidor digital no Brasil
Nos últimos anos, os Serviços Financeiros expandiram a atuação nos canais digitais e nas redes sociais. A necessidade de compreender o consumidor nos múltiplos canais que os Serviços Financeiros abrangem é essencial para o futuro do planejamento das marcas...
21% -
ights/Infographics/Servicos-Financeiros-um-panorama-do-consumidor-digital-no-Brasil
Streaming Áudio e Vídeo Insights
A variedade de entretenimento e conhecimento nas mãos do consumidor e, o melhor, a oportunidade que o público tem de acessar suas preferências faz do streaming, tanto em áudio como em vídeo, uma oportunidade para as marcas direcionarem suas estratégias...
21% -
ights/Infographics/Streaming-Audio-e-Video-Insights
The Almost 8 Billion Day Cyber Monday Sets Another Digital Commerce Record
The holiday spending season is upon us, and consumers are increasingly taking to their digital devices to do their holiday shopping. Comscore tracks digital spending (desktop and mobile) on three key spending days: Thanksgiving, Black Friday, and Cyber...
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ights/Blog/The-Almost-8-Billion-Day-Cyber-Monday-Sets-Another-Digital-Commerce-Record
Comscore Connected TV: Viewing Behaviour in the UK p3
In the third instalment of Comscore Connected TV: Viewing Behaviour in the UK, we look at how OTT viewers differ from the average TV viewer in terms of content preferences. We base our analysis on data from smart TVs, i.e. television sets with internet...
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ights/Blog/Comscore-Connected-TV-Viewing-Behaviour-in-the-UK-p3
Highlights from the 2022 INTERACT Summit
It was our best line-up yet as our 5th annual INTERACT Summit went live this week to talk through what drives us as marketers, creators – and people - in social and digital. Our theme this year was “Finding our New Culture”, and this ran the gamut from...
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ights/Blog/Highlights-from-the-2022-INTERACT-Summit
Social Baseball
At a time when many of us are excited to have live sports like the MLB back, I thought I’d offer up a way to increase your love for watching the sport – by adding the idea of social baseball to your batting lineup each day.
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ights/Blog/Social-Baseball
Safely Navigating Election Advertising in 2022 A QA with L2 and Comscore
This Q&A with experts from L2 and Comscore offers insights on today’s political landscape, why the partnership was formed, and how the launch of a first-of-its-kind cookie-free audience solution based on voter insights offers safe and effective election...
20% -
ights/Blog/Safely-Navigating-Election-Advertising-in-2022-A-QA-with-L2-and-Comscore
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