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comScore to Speak at Upcoming Conferences in June
comScore, Inc. today announced its participation at three conferences in June.
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ights/Press-Releases/2009/6/comScore-to-Speak-at-Upcoming-Conferences-in-June
Americans Viewed a Record 16.8 Billion Videos Online in April
comScore today released April 2009 data from the comScore Video Metrix service, showing that U.S. Internet users viewed 16.8 billion online videos during the month, representing an increase of 16 percent versus March.
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ights/Press-Releases/2009/6/Americans-Viewed-a-Record-16.8-Billion-Videos-Online-in-April
Huffington Post Defies Expectations, Reaches New Heights Post-Election
In the run-up to the 2008 presidential election, mainstream America first became acquainted with Huffington Post (aka Huff Post), the popular news aggregator and commentary site. The site featured a swirl of real-time news and analysis that fed the addiction...
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ights/Blog/Huffington-Post-Defies-Expectations-Reaches-New-Heights-Post-Election
Media Metrix 360 UK
Strong industry support has emerged following the announcement earlier this week that comScore, Inc. will be launching its new Media Metrix 360 ‘panel centric hybrid’ solution for digital audience measurement in the U.K..
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ights/Press-Releases/2009/6/Media-Metrix-360-UK
comScore Announced Media Metrix 360
comScore, Inc. today announced the introduction of Media Metrix 360, a ‘panel-centric hybrid’ solution to digital audience measurement. The new approach combines person-level measurement from comScore’s proprietary 2 million person global panel with Web...
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ights/Press-Releases/2009/5/comScore-Announced-Media-Metrix-360
Keeping Score with Social Media Marketing and Measurement: Three Things to Consider Before Getting Started
I was a member of the measurement panel at the IAB Social Media Conference recently, and we talked a lot about the social media ‘scorecard.’ There were a variety of perspectives represented as Bryan Wiener, CEO of 360i, moderated the discussion between...
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ights/Blog/Keeping-Score-with-Social-Media-Marketing-and-Measurement-Three-Things-to-Consider-Before-Getting-Started
comScore Introduces New Service in U.K. to Provide Competitive Intelligence for Online Display Advertising Campaigns
comScore, Inc. announced the U.K. launch of comScore Ad Metrix, a breakthrough service in digital media campaign planning and buying that provides comprehensive insight into where display ads are viewed online and the demographic composition of the audiences...
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ights/Press-Releases/2009/5/comScore-Introduces-New-Service-in-U.K.-to-Provide-Competitive-Intelligence-for-Online-Display-Advertising-Campaigns
American Idol Predictions – Final Thoughts
Well, it looks like I came up empty on my prediction about the winner of American Idol last week, so I’ve done some follow up investigation to see where I might have erred.
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ights/Blog/American-Idol-Predictions-Final-Thoughts
Turkey has Seventh Largest Online Audience in Europe
comScore today released its first report examining the online behavior of Internet users in Turkey, based on data from the comScore World Metrix audience measurement service.
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ights/Press-Releases/2009/5/Turkey-has-Seventh-Largest-Online-Audience-in-Europe
comScore Brand Crosses India
45 degrees C, 3850 kms, heatwaves, sleepless nights and plenty of the shady situations. Sounds awful, but it was the best two weeks, ever. It wasn't just an adventure through India in a crappy rickshaw, it was a cultural and historical excursion, a culinary...
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ights/Blog/comScore-Brand-Crosses-India
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