Turkey has 7th Largest and Most Engaged Online Audience in Europe
Internet Users in Turkey Spend More Time Online and Consume More Pages than Users in Other European Countries
London, U.K., May 27, 2009 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its first report examining the online behavior of Internet users in Turkey, based on data from the Comscore World Metrix audience measurement service. In April 2009, more than 17 million people in Turkey age 15 and older accessed the Internet from a home or work location, consuming an average 3,044 pages per visitor.
Seventh Largest Online Population in Europe
Of the 17 European countries individually reported by Comscore, Germany’s online audience was the largest with 40 million visitors in April 2009, followed by the U.K. (36.8 million visitors), and France (36.3 million visitors). The Internet audience in Turkey was the seventh largest with 17.8 million visitors, making it the second largest country in Eastern Europe behind Russia (31.3 million visitors). Internet users in Turkey were also found to be the most engaged users in Europe, spending an average 32 hours and viewing an average 3,044 pages of content per month.
Total Internet Users by Country*
Total Europe, Age 15+ - Home & Work Locations
Source: Comscore World Metrix
*Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs. Comscore estimates the size of Turkey’s extended online universe, which includes all access points and those under the age of 15, to be 26,751,449.
“The online population of Turkey far surpasses the rest of Europe in terms of time spent and content consumed per person,” said Mike Read, SVP and managing director, Comscore Europe. “Much of this heavy engagement is driven by usage of social networking and entertainment media sites, which maintain users’ attention for extended periods of time. There are certainly excellent digital marketing and advertising opportunities in reaching these 17 million Internet users who are so engaged with the medium.”
Top 15 Internet Properties in Turkey
Google Sites ranked as the largest property in Turkey with more than 16 million visitors in April 2009, a reach of 90 percent of the total online population. Microsoft Sites ranked second with 15.5 million, followed by social networking site Facebook.com (12.8 million visitors) and DOL (10.1 million visitors), owner of Turkish-based entertainment and sports sites Ekolay and Fanatik.
Top 15 Internet Properties in Turkey*
Ranked by Total Unique Visitors (000)
Total Turkey, Age 15+ - Home & Work Locations
Source: Comscore World Metr
*Excludes traffic from public computers such as Internet cafes or access from mobile phones or PDAs. Comscore estimates the size of Turkey’s extended online universe to be 26,751,449.
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