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A Digital Month in Germany: What are Consumers Doing Online?

The 57.8 million internet users in Germany each spent nearly 20 hours online during June 2013. Social networking accounted for a quarter of time spent online in Germany, making it the most engaging activity that month. Retail sites reached 77 percent...
5% - ights/Infographics/A-Digital-Month-in-Germany-What-are-Consumers-Doing-Online

Usage of Retail Movies Sites Has Almost Tripled in the Nordics

The Nordic countries, composed of Denmark, Finland, Norway and Sweden, has seen huge growth in the number of internet users accessing retail-movies sites. In June 2013, over 2 million people visited a site in this category in the Nordics, a jump of 190...
5% - ights/Infographics/Usage-of-Retail-Movies-Sites-Has-Almost-Tripled-in-the-Nordics

Measuring Multi-Platform Time-shifted Video Viewing

Over the past few years, consumers have drastically altered their video viewing habits, taking advantage of the many platforms available to watch video, whenever and wherever they want. For content owners to get credit for these audiences and for advertisers...
5% - ights/Infographics/Measuring-Multi-Platform-Time-shifted-Video-Viewing

US Display Ad Viewability Rates Won’t Budge Still at 46 in 2014

Ensuring that online ads are viewable has become a rallying cry for advertisers and publishers have been working hard to improve their inventory on this dimension. Website design and inventory placement are being tested and optimized to make sure their...
5% - ights/Infographics/US-Display-Ad-Viewability-Rates-Won-t-Budge-Still-at-46-in-2014

The UK Goes Mobile

The UK Goes Mobile - The introduction of mobile devices has completely changed the digital landscape, more than we could have predicted a few years back. Over 72% of the 47 million large UK digital audience access the internet via more than one device,...
5% - ights/Infographics/The-UK-Goes-Mobile

ConAgra Foods Increases Advertising Performance Effectiveness Resulting in Better ROI

The goal of online advertising is to get the right message to the right person, increasing brand favorability and ultimately driving sales. However, viewability and audience measurement have changed the online advertising game. Fortunately advertisers...
5% - ights/Infographics/ConAgra-Foods-Increases-Advertising-Performance-Effectiveness-Resulting-in-Better-ROI

25-34 Year-Olds are the Heaviest Mobile App Users in US

The youngest users don’t always engage more on digital platforms. According to comScore Mobile Metrix data, those between the ages of 25-34 spend more time on mobile apps than any other age segment examined – slightly edging out the younger 18-24 year-old...
5% - ights/Infographics/25-34-Year-Olds-are-the-Heaviest-Mobile-App-Users-in-US

UK Consumers Increasingly Turn to Digital Channels for Health Information

It is political party conference season in the UK, and the future of the National Health Service (NHS) is a hot topic. Consumers are increasingly recognising the importance of the NHS via digital channels too.
5% - ights/Infographics/UK-Consumers-Increasingly-Turn-to-Digital-Channels-for-Health-Information

France vs Germany How Online Users Engage with Platforms every Month

Insights gained from MMX® Multi-Platform show that while both countries are home to a multi-platform majority, users in Germany (59%) are overall more likely to access online content via both PC and mobile devices in a given month than their French counterparts...
5% - ights/Infographics/France-vs-Germany-How-Online-Users-Engage-with-Platforms-every-Month

Swords and Sandals

Swords & Sandals
5% - ights/Infographics/Swords-and-Sandals