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The Super Mario Bros. Movie Is Set To Deliver a High Score at the Box Office

Check out the latest video in Comscore Box Office Review with Comscore's Senior Media Analyst Paul Dergarabedian as he focuses on the expected $100M plus domestic debut of Super Mario Bros. Movie & the recent success of animated films based on video games...
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Comscore amplia su oferta de analisis lanzando un nuevo estudio de mercado

Comscore, empresa líder en la medición de audiencias digitales, se complace en anunciar que en 2023 realizará un estudio de mercado estandarizado sobre el consumo de medios en línea en países de Centroamérica y Cono Sur.
5% - ights/Blog/Comscore-amplia-su-oferta-de-analisis-lanzando-un-nuevo-estudio-de-mercado

Connected TV en Peru

Comscore en colaboración con IAB Perú, Colombia, México, Argentina, Chile y Uruguay libera una infografía sobre su más reciente estudio de Connected TV, OTT y Addressable Advertising donde resume las precepciones frente a los diversos tipos de publicidad,...
32% - ights/Infographics/Connected-TV-en-Peru

Madness in March for Las Vegas NV

Local TV Snapshot: March 20-26, 2023
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For the first time fast viewing results for every local market

Striking a balance between speed and stability is a major driver of innovation in media measurement. But what if you could have both at the same time?
11% - ights/Blog/For-the-first-time-fast-viewing-results-for-every-local-market

The Last of Us Clicks With Digital Audiences

HBO’s latest hit, the video game adaptation The Last of Us, has been making waves beyond the streaming universe.
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48-hour Television Reporting for All National Networks and All Local Stations in All 210 Markets

Comscore today announced the expansion of “Pulse” within its TV measurement solution. Pulse provides agencies, brands and media companies with 48-hour TV measurement nationally and in all 210 U.S. media markets.
5% - ights/Press-Releases/2023/3/48-hour-Television-Reporting-for-All-National-Networks-and-All-Local-Stations-in-All-210-Markets

Infografico Metaverso Dados e Insights

O Metaverso está ganhando espaço nas audiências e nos negócios com ações das marcas, as quais transitam entre o mundo físico e digital utilizando a realidade virtual e aumentada, os games e diversas novas tecnologias.
11% - ights/Infographics/Infografico-Metaverso-Dados-e-Insights

Detroits Average Ratings Increase 23 Versus Prior Week

The Detroit, MI market saw a 2.3% increase in average live household rating this week versus the week of February 20, 2023.
5% - ights/Blog/Detroits-Average-Ratings-Increase-23-Versus-Prior-Week

The State of Social Media, LatAm 2023

¿Qué impulsa el crecimiento de las redes sociales en la región? Comscore te resume las tendencias emergentes sobre formatos y horarios clave de interacción de plataformas sociales como Instagram, Facebook, Twitter, TikTok y YouTube.
5% - ights/Presentations-and-Whitepapers/2023/The-State-of-Social-Media-LatAm-2023