Search for "proporcja bazowa do faktur na przełomie roku" returned 5273 matches

Ad Week 2016: Is precision targeting delivering on its promise?

Some believe the future of precision targeting is now and are making big bets on this path. Still, others contest it remains far too difficult to get enough scale with these tiny targets to drive meaningful ROI, causing them to default to more traditional...
19% - ights/Videos/Presentation/Is-precision-targeting-delivering-on-its-promise

Ad Week 2016: What’s needed to make data truly actionable?

There’s no doubt that our industry has amassed more data than ever before, providing great insight into consumer interests and cross-device behaviors. But is all of this data actually helping us to better engage with consumers and ultimately increase...
19% - ights/Videos/Presentation/What-s-needed-to-make-data-truly-actionable

Ad Week 2016: What are the metrics that matter?

Has technology distorted the fundamentals of marketing? Hear from Blaise D’Sylva, VP, Media, Dr. Pepper Snapple Group, on the importance of creativity in the age of precision targeting.
19% - ights/Videos/Presentation/What-are-the-metrics-that-matter

Comscore Introduces Brand Safety Options to Combat Misinformation

As the U.S. 2020 election season brings a likely proliferation of misleading and inaccurate information, both brands and political campaigns are seeking new tools to combat the threat posed by news that lacks credibility. To meet this critical need, Comscore...
19% - ights/Press-Releases/2020/8/Comscore-Introduces-Brand-Safety-Options-to-Combat-Misinformation

Audiences Getting More Comfortable with Movie Theater Experience

A new survey of U.S. moviegoers from Comscore found that audiences are feeling more confident heading to the theater thanks to the expansive safety procedures implemented by exhibitors.
19% - ights/Press-Releases/2020/9/Audiences-Getting-More-Comfortable-with-Movie-Theater-Experience

Comscore Launches Predictive Audiences in Canada

Comscore is excited to launch Predictive Audiences in Canada – representing the industry’s first cookie-free targeting capability that enables advertisers to reach audiences based on granular consumer behavior through privacy-friendly contextual signals.
19% - ights/Press-Releases/2021/10/Comscore-Launches-Predictive-Audiences-in-Canada