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Caminando hacia una medición de audiencia integral

@RTVE ha tenido en el último mes de noviembre más de 49 Millones de vídeos vistos en TikTok, 31 Millones en YouTube y más de 1,1 millones de interacciones en el entorno Meta. ¿Podemos conformarnos con medir la audiencia de RTVE en sus plataformas propias?...
5% - ights/Blog/Caminando-hacia-una-medicion-de-audiencia-integral

Estudo LATAM CTV

Bianca Scatamburlo, Syndicated Manager Customer Insights na Comscore Brasil, faz uma apresentação sobre o recente estudo da Comscore: LATAM CTV. Assim, ela apresentam alguns dados LATAM sobre o panorama geral de CTV na América Latina, número de espectadores,...
34% - ights/Presentations-and-Whitepapers/2022/Estudo-LATAM-CTV

2022 FIFA World Cup the sponsors hitting the back of the net

As we near the final stages of the tournament, we look at how the sponsors are faring.
11% - ights/Blog/2022-FIFA-World-Cup-the-sponsors-hitting-the-back-of-the-net

Panorama digital en un mundo de decisiones data driven y sostenible

En el marco del Electronic World Marketing Summit 2022 presentamos el estado actual del ecosistema digital en Latinoamérica y México e hicimos especial foco en cómo los consumidores se han vuelto inteligibles y las prácticas comerciales sostenibles se...
5% - ights/Presentations-and-Whitepapers/2022/Panorama-digital-en-un-mundo-de-decisiones-data-driven-y-sostenible

Comscore Releases Rankings for Digital and General News in Social Media

Comscore, Inc.(NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media, today released the top properties by audience size and engagement (average minutes per user),and General News social engagement (cross-platform actions) in...
5% - ights/Press-Releases/2022/12/Comscore-Releases-Rankings-for-Digital-and-General-News-in-Social-Media

Retail tis the season of the bargain hunter


5% - ights/Infographics/Retail-tis-the-season-of-the-bargain-hunter

Adform Rolls-Out Comscore Predictive Audiences Globally

Adform, the leading global independent advertising platform, and Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, today announced an expanded partnership, bringing Comscore Predictive Audiences to Adform’s...
11% - ights/Press-Releases/2022/12/Adform-Rolls-Out-Comscore-Predictive-Audiences-Globally

Mundial Catar 2022 Resumen fase de grupos

Les compartimos un resumen de la conversación social que el Mundial de Fútbol Catar 2022 generó en Latinoamérica tras la finalización de la fase de grupos.
5% - ights/Presentations-and-Whitepapers/2022/Mundial-Catar-2022-Resumen-fase-de-grupos

2022 Year in Review Music Industry

Music is a big deal every year, but 2022 had some unique conditions that made it an especially interesting industry to watch.
5% - ights/Blog/2022-Year-in-Review-Music-Industry

Global and Asian Box Office Overview

At the CineAsia Expo 2022, held in Bangkok Thailand [December 5-8], Comscore presented an Overview of the Global Theatrical Box Office Grosses with highlights on Market Shares and change year on year across the different regions around the world.
11% - ights/Presentations-and-Whitepapers/2022/Global-and-Asian-Box-Office-Overview