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The Optimization of Digital Creative

The advertising industry is evolving at an unprecedented pace. One can imagine how the titans of 1960s Madison Avenue would marvel at the complexity, agility and creative potential of today's advertising landscape. But they would also be dismayed to see...
17% - ights/Blog/The-Optimization-of-Digital-Creative

comScore Releases March 2012 US Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 181 million U.S. Internet users watched nearly 37 billion online content videos in March, while video ads topped...
17% - ights/Press-Releases/2012/4/comScore-Releases-March-2012-US-Online-Video-Rankings

Groupon-com Audience Grows 1000-percent in Past Year-Captures number-1 Spot among Coupon Sites

In August, Groupon surged ahead with its 11th straight month of gains to reach 6.5 million U.S. unique visitors, capturing the title of the web’s most visited coupon site.
17% - ights/Blog/Groupon-com-Audience-Grows-1000-percent-in-Past-Year-Captures-number-1-Spot-among-Coupon-Sites

The Sad Plight of Small Businesses

comScore’s analysis of holiday shopping trends during the 2009 season was, in some ways, reassuring, with online sales during the November – December period growing 4% over a disastrous 2008 period.
17% - ights/Blog/The-Sad-Plight-of-Small-Businesses

comScore Releases February 2013 U.S. Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 178 million Americans watched 33 billion online content videos in February, while the number of video ad views...
17% - ights/Press-Releases/2013/3/comScore-Releases-February-2013-U.S.-Online-Video-Rankings

comScore Releases May 2013 US Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 182 million Americans watched nearly 41 billion online content videos in May, while the number of video ad...
17% - ights/Press-Releases/2013/6/comScore-Releases-May-2013-US-Online-Video-Rankings

comScore Releases April 2013 US Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 181.9 million Americans watched 38.8 billion online content videos in April, while the number of video ad views...
17% - ights/Press-Releases/2013/5/comScore-Releases-April-2013-US-Online-Video-Rankings

comScore Releases March 2013 US Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 182.5 million Americans watched 39.3 billion online content videos in March, while the number of video ad views...
17% - ights/Press-Releases/2013/4/comScore-Releases-March-2013-US-Online-Video-Rankings

comScore Releases August 2010 US Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in August with 65.4 percent of searches conducted.
17% - ights/Press-Releases/2010/9/comScore-Releases-August-2010-US-Search-Engine-Rankings

Nedstat Publishes Results Of New Online Engagement Study

Nedstat announces the publication of “A ’No-Excuses’ Approach to Measure Engagement in the Digital World”, a whitepaper authored by Eric T. Peterson of Web Analytics Demystified. The whitepaper presents a practical approach for measuring online engagement...
17% - ights/Press-Releases/2010/9/Nedstat-Publishes-Results-Of-New-Online-Engagement-Study