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Fireside chat with Modelez International’s Senior Director, US Insights & Analytics, Baked Snacks and On-the-go Portfolios, Cristina Chiesa
At the $26 billion dollar snacking company, Mondelēz International, Cristina Chiesa has made it a mission to build a learning culture that approaches new ideas with an open mind to results instead of a pass/fail mentality. In a fireside chat with Comscore...
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ights/Videos/Presentation/Fireside-chat-with-Modelez-International-s-Cristina-Chiesa
Americans Are Adopting Ad-Supported Streaming Services
Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that ad-supported streaming services (AVOD) are seeing adoption at a faster rate than subscription-based services (SVOD), with a 29% increase...
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ights/Press-Releases/2022/6/Americans-Are-Adopting-Ad-Supported-Streaming-Services
Comscore Enables Holistic View of Online Consumer Engagement
Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media, today launched Total Digital, which integrates Comscore’s digital and social measurement solutions into a unified, user-friendly dashboard to provide marketers,...
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ights/Press-Releases/2022/6/Comscore-Enables-Holistic-View-of-Online-Consumer-Engagement
Telemadrid mas alla de Madrid y de la television tradicional
Las televisiones autonómicas consiguen en los últimos tiempos un impacto que va más allá de sus correspondientes comunidades. Esto se debe a las redes sociales y a otras plataformas de consumo audiovisual que viralizan contenido y donde los usuarios pasan...
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ights/Blog/Telemadrid-mas-alla-de-Madrid-y-de-la-television-tradicional
From airlines to hotels to online travel agents: online consumer behaviours shaping the travel industry in the UK
Airbnb or Premier Inn? Domestic or International travel ? Who are the decision makers? In this report we look at online consumer behaviours that are shaping the travel industry in the UK to identify opportunities that marketing professionals in the industry...
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ights/Presentations-and-Whitepapers/2022/From-airlines-to-hotels-to-online-travel-agents
La Champions tambien arrasa en internet
La final de la 67ª edición del torneo de fútbol más prestigioso de Europa, La UEFA Champions League, nos ha dejado al Real Madrid C.F. como nuevo campeón, siendo esta su copa número 14 y volvió a atraer a millones de espectadores a nivel mundial.
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ights/Blog/La-Champions-tambien-arrasa-en-internet
Encuentro Industria del CINE
En estas circunstancias tan excepcionales en la que nos encontramos, desde Comscore, queremos ofrecer un punto de encuentro que se repita periódicamente en el que la industria del CINE pueda compartir experiencias e inquietudes para ayudarnos a encontrar...
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fts/Encuentro-Industria-del-CINE
Movies are offering consumers 'a respite' from inflation
Comscore's Sr. Media Analyst Paul Dergarabedian joins Yahoo Finance Live to discuss the success of ‘Top Gun: Maverick’ and ‘Jurassic World Dominion’, concession shortages, and the outlook for movie theaters.
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ights/Videos/Interview/Movies-are-offering-consumers-a-respite-from-inflation
El Marketing de Comercio Electrónico en Latinoamérica: Datos y lecciones para ejecutivos de marca
Comscore en asociación con Portada liberó recientemente la edición 2022 de Portada Insights Report, “El Marketing de Comercio Electrónico en Latinoamérica: Datos y lecciones para ejecutivos de marca” donde se analiza el comportamiento de la audiencia...
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ights/Presentations-and-Whitepapers/2022/El-Marketing-de-Comercio-Electronico-en-Latinoamerica
Comscore Adds CTV Measurement to Video Metrix Multi-Platform
Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced the addition of CTV measurement to its Video Metrix® Multi-Platform product, including YouTube traffic sharing measurement, for...
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ights/Press-Releases/2022/6/Comscore-Adds-CTV-Measurement-to-Video-Metrix-Multi-Platform
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