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Alone Together: Key Social Media Trends in 2022 and Beyond

In this presentation, we broke down what happened on social media and in society in 2021 with key data from platforms like Facebook, Instagram, TikTok, YouTube, Twitter, and more. Using these insights, we look ahead at how to connect with the consumer...
5% - ights/Presentations-and-Whitepapers/2022/Alone-Together-Key-Social-Media-Trends-in-2022-and-Beyond

Entravision Kicks Off 2022 with Addition of Comscore’s Census-Based Local Audience Measurement for Palm Springs Market

Comscore and Entravision Communications Corporation today jointly announced a new agreement for local audience measurement. Under the terms of the agreement, Entravision will use Comscore’s next-generation linear audience measurement service as its local...
5% - ights/Press-Releases/2022/1/Entravision-Kicks-Off-2022-with-Addition-of-Comscore-s-Census-Based-Local-Audience-Measurement-for-Palm-Springs-Market

The four unexpected behavioural trends in Asia-Pacific

In this blog post, we consider four unexpected trends that have emerged in the aftermath of the Covid-19 pandemic. The data covers Australia, China, Hong Kong, India, Indonesia, Japan, Malaysia, Singapore, Taiwan, and Vietnam.
11% - ights/Blog/The-four-unexpected-behavioural-trends-in-Asia-Pacific

Online behaviours and what to expect as the world reverts into normalcy

For marketers allocating resources online, the events of the past 24 months are throwing a spanner in the works: will consumers revert to pre-pandemic habits as the world returns to normal? Or are they settling for a new equilibrium?
5% - ights/Blog/Online-behaviours-and-what-to-expect-as-the-world-reverts-into-normalcy

Comscore and L2 Inc Launch First of Its Kind Cookie-free Audiences Based on Voter Insights

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, and L2, Inc., a leading provider of voter data, today announced the launch of innovative cookie-free audiences based on behavioral political data...
11% - ights/Press-Releases/2022/1/Comscore-and-L2-Inc-Launch-First-of-Its-Kind-Cookie-free-Audiences-Based-on-Voter-Insights

Panorama de las aplicaciones móviles de fitness en México

Tras los cierres de gimnasios durante la crisis sanitaria por Covid-19, los consumidores aceleraron el uso las aplicaciones de salud y fitness para continuar o comenzar rutinas de ejercicio desde el hogar. Esto permitió que todos los sitios y aplicaciones...
5% - ights/Blog/Panorama-de-las-aplicaciones-moviles-de-fitness-en-Mexico

Measuring the Future: What Companies Are Doing to Be Ready for TV Measurement in 2030

Let’s put on our futurevision glasses. Think about 2030. Only 8 years from now. Cookies are gone. Everything is “meta.” What are companies doing now, or what should they be doing, to be ready for video measurement then? This panel will talk about what...
26% - ights/Videos/Interview/Measuring-the-Future-What-Companies-Are-Doing-to-Be-Ready-for-TV-Measurement-in-2030

How Does the Industry Prepare for an Evolving Currency and a Multi-Currency Marketplace?

Today, with the progress that challenger measurement companies are making, we’re more likely to live in a world with multiple TV currencies. But at the same time, with the evolution of media planning/selling and buying, the reality is that currency will...
5% - ights/Videos/Interview/How-Does-the-Industry-Prepare-for-an-Evolving-Currency-and-a-Multi-Currency-Marketplace

The Future of Everywhere: Creating a Common Audience Definition across Platforms

In this keynote presentation, Comscore’s Chief Commercial Officer, Chris Wilson, will present Comscore’s vision for the future of cross-platform measurement.
5% - ights/Videos/Interview/The-Future-of-Everywhere-Creating-a-Common-Audience-Definition-across-Platforms

Comscore Everywhere Launches as a New Standard for Single-Source Cross-Platform Measurement

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, is excited to introduce ‘Comscore Everywhere,’ a true single-source unified cross-platform measurement solution. Comscore Everywhere will provide...
11% - ights/Press-Releases/2022/1/Comscore-Everywhere-Launches-as-a-New-Standard-for-Single-Source-Cross-Platform-Measurement