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Os dados por trás do consumo de CTV no Brasil
Em um país em que 64% da população usuária de internet consome CTV, venha conferir os hábitos de consumo, o que os lares com TV Conectada tem assistido, a publicidade na TV Conectada, as perspectivas do mercado.
100% -
ights/Presentations-and-Whitepapers/2025/CTV-in-Brazil
Unlock the Power of Co-Viewing on Roku
Measuring Cross-Screen viewership at the persons-level is crucial in today’s fragmented video viewing environment.
74% -
ights/Blog/Unlock-the-Power-of-Co-Viewing-on-Roku
Expanding Fast
In today’s ad ecosystem, it’s important for each ad to be as efficient and effective as possible. One avenue that advertisers and agencies are expanding into is Free Ad Supported Streaming channels, with the goal of finding incremental, untapped audiences...
74% -
ights/Blog/Expanding-Fast
Roku Partners with comScore to Deliver Industry Leading Video Ad Measurement
Partnership Offers Improved Cross-Media Comparability for TV and Digital Ad Campaigns and Enhanced Monetization Opportunities
72% -
ights/Press-Releases/2016/10/Roku-Partners-with-comScore-to-Deliver-Industry-Leading-Video-Ad-Measurement
Os dados por trás do consumo de CTV no Brasil
Em um país em que 50% da população usuária de internet consome CTV, venha conferir os hábitos de consumo, o que os lares com TV Conectada tem assistido, a publicidade na TV Conectada, as perspectivas de crescimento deste meio na América Latina e muito...
65% -
ights/Presentations-and-Whitepapers/2024/Os-dados-por-tras-de-consumo-de-CTV-no-Brasil
Roku Leads OTT Streaming Devices in Household Market Share
Although desktop computers, smartphones and tablets drive the majority of consumers’ online activity, there are many other devices in the home that allow users to access the internet. Gaming consoles, smart TVs and Blu-ray players are commonly connected...
63% -
ights/Blog/Roku-Leads-OTT-Streaming-Devices-in-Household-Market-Share
ROKU & Comscore en ADWEEK LATAM
Únete a nosotros en el Innovation Stage de Adweek LATAM 2024. Junto a Roku, exploraremos las principales tendencias en streaming de televisión y compartiremos los últimos insights de nuestro Estudio CTV 2024 para Latinoamérica, con un enfoque especial...
52% -
ights/Events-and-Webinars/Event/2024/ROKU-y-Comscore-en-ADWEEK-LATAM
The future of cross-platform measurement
While consumers have accelerated their cross-platform behavior in the past 3 years, Comscore has been focused on solving the complexity of unified measurement to meet audiences where they are. Across planning, activating, measuring and learning, we have...
52% -
ights/Blog/The-future-of-cross-platform-measurement
Home Sweet Digital Home
There was a time when understanding consumer use of the Internet was relatively simple - all we needed to measure was engagement from computers. There were no tablets, no smartphones, no OTT; your thermostat wasn’t a connected device. Today though, computers...
50% -
ights/Presentations-and-Whitepapers/2016/Home-Sweet-Digital-Home
Publicidade em TV Conectada: uma oportunidade estratégica para os anunciantes no Brasil
TV Conectada (CTV)
49% -
ights/Press-Releases/2024/9/Publicidade-em-TV-Conectada-uma-oportunidade-estrategica-para-os-anunciantes-no-Brasil
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