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Unlocking the Secrets of Effective Advocacy Messaging with Big Data for the 2024 Political Cycle
In the rapidly evolving landscape of political and advocacy communications, every dollar spent counts more than ever. With 2024 poised to break records in political and advocacy ad spending, the need for precision and impact is undeniable.
78% -
ights/Presentations-and-Whitepapers/2023/Unlocking-the-Secrets-of-Effective-Advocacy-Messaging-with-Big-Data-for-the-2024-Political-Cycle
The Value of a Digital Ad
Digital advertising has come a long way over the past decade, but it is still far from reaching its full potential. Despite its many unique benefits, it remains unnecessarily complex, with much friction in the media planning and buying processes. Fortunately,...
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ights/Presentations-and-Whitepapers/2015/ad-tech-New-Zealand-The-Value-of-a-Digital-Ad
The Economics of Online Advertising
The industry is abuzz about viewable impressions and what a viewable impression currency would mean for the digital and multi-platform advertising industry.
77% -
ights/Presentations-and-Whitepapers/2012/The-Economics-of-Online-Advertising
comScores Value of a Digital Ad Report Available for Download
comScore, Inc. (NASDAQ: SCOR) today announced the publication of its latest report, The Value of a Digital Ad: How Validated Reach & Frequency Metrics Can Drive Campaign ROI. Available to the public as a complimentary download, the report discusses the...
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ights/Press-Releases/2016/3/comScores-Value-of-a-Digital-Ad-Report-Available-for-Download
Whos Watching Those Political Ads Anyway
It was recently reported by Axios that “The advertising dollars spent on U.S. elections and advocacy issues will grow to roughly $16 billion next year, up 31.2% compared to the last presidential election in 2020. . . ” and that “The U.S. political ad...
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ights/Blog/Whos-Watching-Those-Political-Ads-Anyway
New England Sports Shine in Boston MA
The New England Patriots season kicked off versus the Philadelphia Eagles last Sunday.
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ights/Blog/New-England-Sports-Shine-in-Boston-MA
Connected Europe: How Smartphones and Tablets are Shifting Media Consumption
As illustrated in this report, today’s digital environment is rapidly evolving in Europe, driven by the proliferation of devices people use to consume content at home, at work and on-the-go. Not too long ago, European consumers depended solely on their...
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ights/Presentations-and-Whitepapers/2012/Connected-Europe
State of Digital Q4 2012
In this quarterly analysis, comScore Senior Director Tiffany Walker provides key insights into the digital usage and trends that shaped Q4 2012.
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ights/Presentations-and-Whitepapers/2013/State-of-Digital-Q4-2012
Value Claims Improve Advertising Effectiveness in Recessionary Times
In today’s uncertain economic environment with the lingering effects of the recession, advertisers and agencies are working harder than ever to employ effective advertising approaches. One consistent debate has been whether or not to include a “value...
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ights/Blog/Value-Claims-Improve-Advertising-Effectiveness-in-Recessionary-Times
The Value of a Digital Ad
The Value of a Digital Ad report provides clear findings and best practices on how to combine validation with other performance measures to deliver on the full potential of digital.
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ights/Presentations-and-Whitepapers/2016/The-Value-of-a-Digital-Ad
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