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Use Comscore Campaign Ratings to Understand Incremental Reach

A major programmatic DSP leveraged CCR Local to understand the incremental reach of local market audiences not exposed on linear TV.
25% - e-Studies/Use-CCR-to-Understand-Incremental-Reach-to-Audiences-Not-Exposed-On-TV

Comscore Connected TV Insights

Comscore Connected TV Insights helps Company showcase incremental reach against streaming service competitors
40% - e-Studies/Comscore-Connected-TV-helps-leverage-CTV-consumption-data-across-U.S.-households

Comscore Advanced Audience Reporting

A Global automaker seeks to identify the publisher partners providing the most reach to a unique psychographic audience segment to increase spend on networks where those audiences are consuming content and boost overall campaign ROI.
40% - e-Studies/Comscore-Advanced-Audience-Reporting-Validates-Display-Video-Campaign-Delivery-for-a-Global-Automaker

Plan Metrix Advanced Audience Data

PMX Advanced Audience Data helps Publisher Establish SEO Plan and Improve Organic Engagement
26% - e-Studies/Plan-Metrix-helps-leverage-targeted-advanced-audience-data

Comscore’s Reach Frequency

Comscore’s Reach Frequency optimizes campaign reach with key audience cohorts.  Simulate, analyze, and plan digital campaigns pre-spend.​
25% - e-Studies/Comscores-Reach-Frequency

Third-Party Cookie Deprecation Is Still on the Horizon

The digital advertising landscape is shifting again and preparing for a future without third-party (3P) signals remains more critical than ever. Google announced yesterday that it will delay the deprecation of third-party cookies past 2024, but that it...
26% - ights/Blog/Third-Party-Cookie-Deprecation-Is-Still-on-the-Horizon

Measure complete deduplicated reach

A major CPG client used Comscore’s market-level CCR Local reporting to identify the best performing publisher partners and optimize campaign Reach.
21% - e-Studies/Measure-complete-deduplicated-reach-in-129-local-markets

Comscore Campaign Ratings Extended Demographics by Publisher

A multi-national pharmaceutical client seeks to identify the channels most effective at reaching high-income households.
24% - e-Studies/CCR-Validates-Delivery-Across-All-Screens-Against-Audience-Cohorts-Beyond-Traditional-Demographics

El nuevo mas alla en medicion digital

El pasado día 16 de abril de 2024 el equipo de Comscore España acudimos a la cita de Conectados, el evento más tecnológico de Marketing Directo que reúne a destacados profesionales del marketing. Un encuentro en el que compartimos las tendencias, avances...
30% - ights/Blog/El-nuevo-mas-alla-en-medicion-digital

Comscore at the 19th Annual Needham Technology Media and Consumer Conference

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that its executive leadership will participate in Needham & Co.’s 19th Annual Technology, Media and Consumer Conference.
23% - ights/Press-Releases/2024/4/Comscore-at-the-19th-Annual-Needham-Technology-Media-and-Consumer-Conference